Burger Me! Looks to Expand All-Natural Burger Concept to Auburn

The Truckee-based burger joint plans to open its first Auburn location.

Apr. 11, 2026 at 2:28am

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A high-contrast, silkscreen-style illustration of a hamburger repeated in a grid pattern, rendered in bright, neon-like colors with heavy black outlines, conceptually representing the transformation of everyday food into modern pop art.Burger Me!'s commitment to all-natural, locally sourced ingredients is transforming the classic hamburger into a vibrant work of pop art.Auburn Today

Burger Me!, a family-owned burger restaurant known for its focus on all-natural, organic, and locally sourced ingredients, is eyeing a new location in Auburn, California. The company has filed a beer and wine license application for a space at 13345 Lincoln Way, though details about the planned opening remain under wraps for now.

Why it matters

The expansion of Burger Me! to Auburn represents the growing demand for high-quality, health-conscious dining options in the region. As consumers increasingly seek out restaurants that prioritize sustainability and transparency, Burger Me!'s commitment to using all-natural and locally sourced ingredients could make it an attractive option for Auburn residents.

The details

Burger Me! was founded in Truckee and currently operates four locations across Truckee, South Lake Tahoe, and both North and South Reno. The restaurant's menu features a variety of burgers made with patties ranging from bison and elk to turkey and chicken, in addition to classic sides, salads, and desserts. The company has also expanded its services to include catering.

  • Burger Me! filed a beer and wine license application for the Auburn location in April 2026.
  • The company has not yet announced an official opening date for the Auburn outpost.

The players

Burger Me!

A family-owned burger restaurant chain known for its focus on all-natural, organic, and locally sourced ingredients.

Tom Farina

Co-owner of Burger Me! who submitted the beer and wine license application for the planned Auburn location.

Jim, Debra, and Jordan Spenella

Burger Me! co-owners who partnered with Tom Farina on the Auburn expansion.

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What they’re saying

“Details remain under wraps for now, but more information is expected down the line.”

— Tom Farina, Co-owner, Burger Me!

What’s next

Burger Me! has not yet announced an official opening date for the Auburn location, but the company is expected to share more details about the expansion in the coming months.

The takeaway

Burger Me!'s planned expansion to Auburn reflects the growing consumer demand for healthier, more sustainable dining options in the region. As the company brings its focus on all-natural, locally sourced ingredients to a new market, it could attract a loyal following of health-conscious customers looking for a high-quality burger experience.