Jollibee and Final Fantasy XIV Launch Collaboration

The Filipino chicken chain teams up with the popular online RPG for themed meals, exclusive merch, and in-game experiences.

Apr. 17, 2026 at 8:53pm

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An extreme close-up photograph of crispy, golden-brown fried chicken skin, shot with dramatic studio lighting to create a high-contrast, glamorous texture that evokes the collaboration between Jollibee and Final Fantasy XIV.The Jollibee x Final Fantasy XIV collaboration brings together the mouthwatering textures of fried chicken and the immersive world of the popular online RPG.Anaheim Today

Jollibee, the popular Filipino fast-food chain, has announced a collaboration with the massively multiplayer online role-playing game Final Fantasy XIV. The partnership will feature themed meal deals, limited-edition co-branded merchandise, an in-game 'Eat Chicken' emote, and a takeover of Jollibee's Anaheim, California location to coincide with the Final Fantasy XIV Fan Festival.

Why it matters

This cross-promotional partnership allows both Jollibee and Final Fantasy XIV to tap into each other's passionate fan communities, creating new touchpoints and memorable experiences around food and gaming. It also highlights the growing trend of brands leveraging popular video game franchises to reach younger, more engaged audiences.

The details

The Jollibee x Final Fantasy XIV collaboration will run from April 21 to May 31 in the U.S. and Canada. Two new meal deals have been created for the partnership - the Final Fantasy XIV Box Meal and the Final Fantasy XIV 6-Bucket Bundle. Each themed meal comes with a code to unlock an 'Eat Chicken' emote, which features the Jollibee mascot riding an animated chicken. Limited-edition co-branded merchandise, including Moogle and Chocobo-inspired apparel, will be sold exclusively through the culture and fandom retailer Complex. Jollibee's Anaheim, California location will also be transformed with game-themed decor from April 21 to May 31 to coincide with the nearby Final Fantasy XIV Fan Festival.

  • The collaboration will run from April 21 to May 31, 2026 in the U.S. and Canada.
  • The Final Fantasy XIV Fan Festival will take place in Anaheim, California from April 24-25, 2026.

The players

Jollibee

A popular Filipino fast-food chain known for its fried chicken and other Filipino-inspired dishes.

Final Fantasy XIV

A massively multiplayer online role-playing game (MMORPG) developed and published by Square Enix, with over 30 million registered users worldwide.

Luis Velasco

The senior vice president and marketing head at Jollibee North America.

Complex

A culture and fandom e-tailer that will exclusively sell the Jollibee x Final Fantasy XIV co-branded merchandise.

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What they’re saying

“Jollibee and Final Fantasy XIV are both powered by passionate fan communities and a strong sense of shared experience, which makes this partnership especially meaningful.”

— Luis Velasco, Senior Vice President and Marketing Head, Jollibee North America

What’s next

The Jollibee x Final Fantasy XIV collaboration will be available at Jollibee locations in the U.S. and Canada from April 21 to May 31, 2026. Fans can also purchase the limited-edition co-branded merchandise exclusively through Complex during this time period.

The takeaway

This partnership between Jollibee and Final Fantasy XIV demonstrates the growing trend of brands leveraging popular video game franchises to reach younger, more engaged audiences. By tapping into each other's passionate fan communities and creating unique, shareable experiences around food and gaming, both Jollibee and Final Fantasy XIV are able to strengthen their brand connections and appeal to new customers.