Natural Products Expo West Celebrates 45 Years of Innovation

The largest natural and organic products trade show highlights global momentum and shared commitment to advancing health and wellness.

Mar. 17, 2026 at 5:49pm

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Natural Products Expo West, the premier event for the natural and organic products industry, celebrated its 45th anniversary in Anaheim, California. The event brought over 66,000 registered health and wellness leaders from more than 110 countries to showcase the latest innovations across food, beverage, personal care, and more. The expo featured over 3,200 brands, educational sessions, awards, and networking opportunities, underscoring the industry's growth, diversity, and focus on sustainability.

Why it matters

Natural Products Expo West is a key barometer for the $342 billion natural products industry, showcasing emerging trends, new product launches, and the collaborative spirit driving innovation. The event's global reach and emphasis on sustainability highlight the industry's commitment to advancing health and wellness worldwide.

The details

The four-day event featured over 3,200 brands exhibiting the latest innovations, from new chicken sticks and coffee-infused products to high-protein cottage cheese pizza crust. Over 110 countries were represented across 26 pavilions, reflecting the industry's international growth. Expo West also hosted over 100 educational sessions on topics like sports nutrition, regenerative agriculture, and business strategy.

  • Natural Products Expo West took place from March 3-6, 2026 in Anaheim, California.
  • The next Expo West event is scheduled for March 2-5, 2027.

The players

New Hope Network

The organizer of Natural Products Expo West, the largest gathering for the natural and organic products industry.

Informa Markets

The parent company of New Hope Network and the producer of Natural Products Expo West.

Jeff D'Entremont

The SVP of Informa Health and Nutrition, who shared insights about the importance of Expo West as a platform for innovation and collaboration in the CPG industry.

Kim Larsson

A representative from Painterland Sisters, who commented on the energy and momentum at Expo West 2026.

Gary Vaynerchuk

An entrepreneur and global thought leader who delivered a keynote address at Expo West 2026.

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What they’re saying

“Expo West is the premier destination for innovation in CPG, where businesses showcase their creativity, connect with industry leaders, and launch products that redefine grocery shelves. It's a place where ideas come to life, partnerships are forged, and the next big trends take shape. By fostering collaboration and providing actionable strategies, we empower brands to adapt to the evolving consumer landscape and drive the future of the industry with confidence and purpose.”

— Jeff D'Entremont, SVP, Informa Health and Nutrition (businessinsider.com)

“Expo West was absolutely buzzing this year and the energy across the show floor was incredible. Seeing so many key retail partners, industry leaders, and mission aligned brands all in one place was truly revitalizing and such a powerful reminder of the momentum driving the natural products industry forward.”

— Kim Larsson, Painterland Sisters (businessinsider.com)

What’s next

Natural Products Expo West will return to Anaheim from March 2-5, 2027. Newtopia Now, New Hope Network's carefully curated conscious products event, will take place in Denver, Colorado from August 18-20, 2026.

The takeaway

Natural Products Expo West's 45th anniversary celebration showcased the natural and organic products industry's global reach, commitment to sustainability, and focus on innovative solutions that are redefining the consumer packaged goods landscape. The event's success underscores the industry's continued growth and the shared mission to advance health and wellness worldwide.