Pasadena Chamber Hosts Free Webinar on Building an Effective Marketing Plan

Marketing strategist Craig Valine to present 'The Basic Pillars of an Effective Marketing Plan' as part of the BizBoost series.

Apr. 7, 2026 at 11:49am

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A photorealistic studio still life featuring a stack of business documents, a laptop, and a pen arranged on a clean, monochromatic background, symbolizing the creation of a marketing plan.A polished, conceptual still life captures the thoughtful process of developing an effective marketing strategy for a small business.Alhambra Today

The Pasadena Chamber of Commerce is hosting a free webinar on Thursday, April 9th at 4 p.m. on the fundamentals of building an effective marketing plan. The webinar is part of the BizBoost series, a new monthly program that brings together over a dozen San Gabriel Valley chambers and Pasadena City College to deliver business education across the region. Marketing strategist Craig Valine of Enhanced Marketing Performance will present the session and take questions from attendees.

Why it matters

The BizBoost webinar series provides valuable educational resources to local businesses and entrepreneurs in the San Gabriel Valley, helping them develop essential skills and strategies to grow their operations. As the region's economy continues to recover from the pandemic, these types of collaborative programs between chambers and educational institutions are crucial for supporting small businesses and fostering economic development.

The details

The 'Basic Pillars of an Effective Marketing Plan' webinar will cover the key elements needed to effectively communicate a business's message to its target audience. Marketing strategist Craig Valine will share his expertise on building a successful marketing plan during the one-hour session. Advance registration is required, and the webinar is free for members of any participating chamber as well as the general public.

  • The BizBoost webinar series launched in March 2026 with a session on business plan basics.
  • The 'Basic Pillars of an Effective Marketing Plan' webinar will take place on Thursday, April 9, 2026 at 4 p.m.

The players

Pasadena Chamber of Commerce

The Pasadena Chamber of Commerce, founded as the Board of Trade in 1888, supports approximately 1,100 members with networking, advocacy, and informational programming.

Craig Valine

Craig Valine is a marketing strategist and consultant with over 25 years of experience. He is the founder of EMP Alliance, a membership organization for consultants and business owners.

Paul Little

Paul Little is the President and CEO of the Pasadena Chamber of Commerce and Civic Association.

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What they’re saying

“I am extremely pleased to have noted marketing strategist and consultant Craig Valine sharing his expertise and guidance with us. I have heard Mr. Valine speak many times and he is always insightful, precise and helpful.”

— Paul Little, President and CEO, Pasadena Chamber of Commerce and Civic Association

What’s next

The BizBoost webinar series will continue on the second Thursday of each month, with future sessions covering additional business topics.

The takeaway

The Pasadena Chamber's BizBoost webinar series demonstrates the value of collaboration between local chambers and educational institutions in providing accessible, high-quality business education and resources to support the growth and resilience of small businesses in the San Gabriel Valley.