10X Health Appoints Will Sliger as Chief Marketing Officer

Sliger to build brand and marketing engine for precision health and performance solutions company

Apr. 16, 2026 at 12:34am

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An extreme close-up X-ray photograph revealing the intricate internal structure of a human heart, glowing against a dark background, conceptually representing the precision and advanced diagnostics that power 10X Health's personalized health solutions.10X Health's advanced diagnostics and data-driven insights aim to unlock new levels of personalized health and human performance.Scottsdale Today

10X Health, a leader in personalized health optimization and performance-driven wellness solutions, has appointed Will Sliger as its new Chief Marketing Officer. Sliger brings over 20 years of experience building brands and scaling marketing organizations, previously serving as Senior Vice President of Marketing & Brand at PXG and Senior Vice President of Brand & Creative at GoDaddy.

Why it matters

10X Health is focused on delivering customized health and performance solutions through data-driven insights and advanced diagnostics. Sliger's appointment signals the company's commitment to building a strong brand and marketing engine to support its expansion across consumer, telehealth, clinical, retail, and enterprise channels.

The details

As CMO, Sliger will lead all aspects of 10X Health's brand strategy, creative, performance marketing, product marketing, customer experience, and revenue growth. He will build the marketing organization and go-to-market engine to help the world understand 10X Health's science-backed approach to personalized health optimization and human performance enhancement.

  • 10X Health announced Sliger's appointment on April 15, 2026.

The players

Will Sliger

An experienced marketing executive with over 20 years of experience building brands and scaling marketing organizations. He previously served as Senior Vice President of Marketing & Brand at PXG and Senior Vice President of Brand & Creative at GoDaddy.

Brandon Dawson

Chairman and CEO of Cardone Ventures & 10X Health, who stated that Sliger's experience in taking ambitious, founder-led companies and building the necessary brand infrastructure, creative engine, and marketing systems to scale them is exactly what 10X Health needs right now.

10X Health

A personalized health and performance company focused on helping individuals unlock their full potential through data-driven insights, advanced diagnostics, and targeted wellness protocols.

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What they’re saying

“Will has spent his career doing exactly what 10X Health needs right now – taking ambitious, founder-led companies and building the brand infrastructure, creative engine, and marketing systems required to scale them. He knows how to win on clarity and craft when you can't win on budget alone, and that mindset is core to how we'll build this brand.”

— Brandon Dawson, Chairman and CEO of Cardone Ventures & 10X Health

“Brand is infrastructure, an operating system, not decoration. When it's clear and well-built, teams move faster, customers decide with confidence, and growth becomes easier. 10X Health has the science, the clinical foundation, and an extraordinary leadership team. My job is to build the marketing engine that helps the world understand what this company actually is.”

— Will Sliger, Chief Marketing Officer, 10X Health

What’s next

10X Health plans to continue expanding its executive leadership team to support the company's growth across consumer, telehealth, clinical, retail, and enterprise channels.

The takeaway

The appointment of an experienced marketing executive like Will Sliger signals 10X Health's commitment to building a strong brand and marketing engine to support its mission of delivering personalized health and performance solutions powered by data-driven insights and advanced diagnostics.