Private Label Hall of Fame Inducts Record 23 Members in 2026

The 136-member Hall of Fame recognizes industry leaders in private brand innovation, leadership, and lifetime achievement.

Apr. 17, 2026 at 1:10pm

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A high-end studio still life photograph featuring an elegant arrangement of various private label consumer products, including packaged foods, household items, and personal care goods, all set against a clean, minimalist background with dramatic lighting and shadows to convey a sense of quality, innovation, and strategic leadership in the private brand industry.A curated collection of premium private label products symbolizes the innovative spirit and strategic vision of the industry's top leaders.Bentonville Today

The Private Label Manufacturers Association (PLMA) inducted a record 23 new members into the Private Label Hall of Fame during its Annual Meeting & Leadership Conference in Bentonville, Arkansas. The Hall of Fame, established in 2006, now has 136 total honorees recognized for their contributions to the store brand industry in categories like private brand leadership, innovation, next-generation talent, and lifetime achievement.

Why it matters

The Private Label Hall of Fame induction ceremony highlights the growing importance and influence of private label brands in the retail landscape. As consumer demand for affordable, high-quality store brands continues to rise, the Hall of Fame recognizes the industry leaders driving innovation and shaping the future of this dynamic sector.

The details

The 23 new inductees for 2026 include executives from major retailers like Amazon, Dollar General, and Kroger, as well as leaders from private label suppliers and manufacturers. Inductees were recognized for championing private brand strategies, pioneering new product development and sourcing approaches, nurturing next-generation talent, and achieving lifetime accomplishments in the industry.

  • The Private Label Hall of Fame was established in 2006.
  • The 2026 induction ceremony took place at PLMA's Annual Meeting & Leadership Conference in Bentonville, Arkansas.

The players

Peggy Davies

President of the Private Label Manufacturers Association (PLMA).

Brianna Blanton

Head of Product Commercialization, Amazon Worldwide Grocery Stores Private Brands.

Robert Baker

Senior Vice President of Sales, Olam Food Ingredients.

Andrea Zweig Wagner

Director of Private Brands - Brand Management & Design, Ahold Delhaize USA.

Anthony Schelich

Sr. Partner & President, Marketing Concepts Group, Inc.

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What they’re saying

“We are proud to recognize this exceptional group of leaders whose contributions continue to strengthen and advance store brands.”

— Peggy Davies, PLMA President

The takeaway

The record-breaking 2026 Private Label Hall of Fame induction class underscores the growing strategic importance of private brands in the retail industry. These honorees, recognized for their leadership, innovation, and lifetime achievements, are shaping the future of store brands and meeting evolving consumer demands for quality, value, and differentiation.