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Students Launch Nightlife Deals App to Simplify Campus Nights Out
The 'What's The Move' app aims to help students find the best bar deals and events around Tuscaloosa.
Apr. 13, 2026 at 1:07am
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The 'What's The Move' app aims to simplify the college nightlife experience by consolidating bar deals, events, and happenings in a single glowing, high-tech platform.Tuscaloosa TodayA group of University of Alabama students have created the 'What's The Move' app to help their peers navigate the nightlife scene in Tuscaloosa. Originally launched as an Instagram page in 2025, the app has quickly grown to over 2,000 downloads and 1,000 active users. The app compiles bar deals, drink specials, and event information to make it easier for students to find the best places to go out without having to check multiple social media accounts.
Why it matters
The 'What's The Move' app addresses a common pain point for college students - the hassle and cost of going out. By consolidating nightlife information in one place, the app aims to help students spend less money and have a better time on their nights out. The app's growth also reflects the demand for this type of service on college campuses.
The details
The 'What's The Move' app was founded by Ethan Dobrindt, a senior finance and economics major, who first had the idea as a freshman. He started with an Instagram page in March 2025 that posted daily drink deals from Tuscaloosa bars, which quickly grew to over 500 followers. Dobrindt then teamed up with a co-developer to launch the full app earlier this year, which reached over 2,000 downloads and 1,000 active users within a month. The app features videos, promotions, and even large-scale bar crawls organized by the WTM team, led by head of marketing Anna Spencer, a senior public relations major.
- The 'What's The Move' Instagram page launched in March 2025.
- The full 'What's The Move' app launched earlier this year in 2026.
The players
Ethan Dobrindt
The founder of 'What's The Move' and a senior majoring in finance and economics at the University of Alabama.
Anna Spencer
The head of marketing for 'What's The Move' and a senior public relations major at the University of Alabama.
What they’re saying
“I just wanted to help people find the best deals and spend less money. I've always been very value oriented, and I wanted to share that with other people.”
— Ethan Dobrindt, Founder, What's The Move
“It's been super fun, people come up to me when I'm out and yell, 'What's the move!' and I'll always tell them to download our app. I always talk about it, and people tell me how much they've enjoyed the app and how useful it's been.”
— Anna Spencer, Head of Marketing, What's The Move
What’s next
The What's The Move team is looking to expand the app beyond Tuscaloosa to other SEC college towns, while also continuing to improve the app's features and functionality. They will be posting job listings soon for new students interested in joining the marketing and social media team.
The takeaway
The rapid growth of the What's The Move app highlights the demand among college students for a one-stop platform to navigate the nightlife scene. By consolidating bar deals, events, and other useful information, the app is simplifying the process of going out and helping students spend less money on cover charges and drinks.
