Cleetus McFarland Expands Racing Empire with Late Model Series

The popular YouTuber and racer adds a Pro Late Model division to his growing motorsports business.

Apr. 12, 2026 at 11:42pm

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An abstract, energetic painting featuring a late model stock car in motion, with vibrant brushstrokes and neon colors capturing the raw power and speed of the race.Cleetus McFarland's racing empire expands with the addition of a new Pro Late Model series, blending high-octane action and innovative content creation.Talladega Today

Cleetus McFarland, a rising star in the racing world, is expanding his empire by adding a Pro Late Model division to his popular Crown Vic race series. This strategic move showcases McFarland's entrepreneurial spirit and passion for the sport, as he looks to diversify his racing portfolio and create a more comprehensive racing experience for fans.

Why it matters

McFarland's ability to blend racing with content creation and entertainment is a testament to his understanding of the evolving landscape of motorsports. By adding a Late Model series to his Crown Vic races, he is creating a unique racing experience that caters to a wider range of drivers and spectators, further solidifying his position as a visionary in the industry.

The details

McFarland recently purchased a straight rail Late Model from Port City Race Cars, indicating his intention to master the new cars and incorporate them into his racing series. He plans to partner with industry veteran Ricky Brooks, a respected promoter and technical director, to host the new Late Model events at Freedom Factory, further elevating the quality of the series.

  • McFarland has already made impressive starts in the ARCA and Truck Series at iconic tracks like Daytona and Talladega.
  • The new Late Model series is set to debut in 2026.

The players

Cleetus McFarland

A rising star in the racing world, known for his charismatic online persona and entrepreneurial spirit. He is expanding his racing empire by adding a Pro Late Model division to his popular Crown Vic race series.

Ricky Brooks

A respected promoter and technical director who will partner with McFarland to host the new Late Model events at Freedom Factory, bringing his industry experience to the series.

Port City Race Cars

The company that sold McFarland a straight rail Late Model, indicating his intention to diversify his racing portfolio and create a more comprehensive racing experience.

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What they’re saying

“Cleetus McFarland's venture into the Pro Late Model division is more than just a racing expansion. It's a strategic move that showcases his business acumen and passion for the sport.”

— Author

What’s next

McFarland is determined to race in the prestigious Daytona 500, a goal he is actively working towards. The new Late Model series is set to debut in 2026.

The takeaway

Cleetus McFarland's ability to blend racing with content creation and entertainment is a testament to his understanding of the evolving landscape of motorsports. By adding a Late Model series to his Crown Vic races, he is creating a unique racing experience that caters to a wider range of drivers and spectators, further solidifying his position as a visionary in the industry.