Cam Newton Launches HBCU Tailgate Tour Funded by BET+ Earnings

The former NFL MVP is reinvesting his earnings from the short-lived BET+ series "106 & Sports" into a six-city college football tailgate tour.

Published on Feb. 25, 2026

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After BET+ decided not to continue the HBCU-focused series "106 & Sports" that he co-hosted, Cam Newton is using his earnings from the show to personally fund a six-city college football tailgate tour this fall. Most of the tour stops will be at historically Black colleges and universities, allowing Newton to further spotlight HBCU athletics, campus traditions, and alumni voices through his 4th and 1 podcast.

Why it matters

Newton's connection to HBCUs runs deep, and he sees this tour as an opportunity to give back to the community that inspired the short-lived BET+ series. By reinvesting his earnings, Newton can expand the vision of "106 & Sports" and continue championing the impact of HBCUs on and off the field.

The details

The upcoming tour will feature on-site production for Newton's 4th and 1 podcast, allowing him to spotlight school history, alumni voices, and game day energy. Four of the six tour stops will take place at HBCUs, though the specific dates and locations have not yet been announced.

  • The BET+ series "106 & Sports" was filmed in Atlanta and co-hosted by Ashley Nicole Moss, running for eight episodes before its cancellation.
  • Newton's HBCU Tailgate Tour is set to launch this fall, following the end of the BET+ series.

The players

Cam Newton

A former NFL MVP who is using his earnings from the short-lived BET+ series "106 & Sports" to personally fund a six-city college football tailgate tour, with most stops planned at historically Black colleges and universities.

Ashley Nicole Moss

The co-host of the BET+ series "106 & Sports" alongside Cam Newton.

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What they’re saying

“I took on the BET project for one reason: To give back and shine a light on the excellence of our HBCUs — their student-athletes, their academic programs, their alumni, and that one-of-a-kind gameday experience.”

— Cam Newton (LinkedIn)

What’s next

Newton has not yet announced the specific dates and locations for the six-city HBCU Tailgate Tour, but he plans to feature on-site production for his 4th and 1 podcast at each stop.

The takeaway

Cam Newton's decision to reinvest his earnings from the short-lived BET+ series into an HBCU-focused tailgate tour demonstrates his deep commitment to championing the impact and excellence of historically Black colleges and universities, both on and off the field.