Alaska Car Wash Sends Out Certified Breakup Letters for Valentine's Day

CYBER Express Wash's unique campaign taps into the pain of canceling subscriptions to attract new customers.

Published on Feb. 15, 2026

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In a unique marketing campaign for Valentine's Day, CYBER Express Wash, an Anchorage-based car wash, is offering to send out certified breakup letters to customers' previous car wash providers on their behalf. The campaign, called "Breakups Are Hard. We'll Handle the Paperwork," aims to eliminate the friction and avoidance that many consumers feel when trying to cancel subscriptions. As part of the promotion, new CYBER customers receive their first month for $1 and access to the company's "Breakup Portal" to generate and mail the formal cancellation letter.

Why it matters

The campaign taps into a common consumer pain point - the hassle of canceling subscriptions - and positions CYBER as a solution. By removing this friction, CYBER is able to more easily acquire new customers, especially as the company expands beyond its Anchorage roots. The campaign also aligns with the regional "breakup season" in Alaska when melting snow reveals dirty cars, providing a timely cultural context.

The details

The CYBER Breakup campaign includes several elements, including a dedicated "Breakup Hotline" where employees admit they can't help customers break up with their ex, but can help them break up with their car wash. In-store, a heart-shaped wall displays the certified breakup letters as both art and window display. Rather than competing in typical Valentine's Day clichés, the brand subverts expectations by focusing on the operational follow-through of the breakup letters.

  • The campaign kicks off on Valentine's Day 2026.
  • The campaign is designed to roll into the spring "breakup season" in Alaska when melting snow reveals dirty roads and cars.

The players

CYBER Express Wash

An Anchorage-based car wash that is launching the unique "Breakups Are Hard. We'll Handle the Paperwork" campaign for Valentine's Day 2026.

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What’s next

The campaign is designed to continue through the spring "breakup season" in Alaska as CYBER looks to expand its customer base beyond its Anchorage roots.

The takeaway

By tapping into the common consumer pain point of canceling subscriptions, CYBER Express Wash has created a unique and memorable Valentine's Day campaign that positions the company as a solution-oriented brand that understands its customers' needs.