Sabrina Dorfman
Brand Copywriter & Content Strategist
Sabrina Dorfman is a Woodland Hills, California-based brand copywriter and content strategist with more than a decade of experience in omnichannel marketing. She is the founder of Salt Media, a digital marketing agency in Los Angeles, and has built a specialty in healthcare, pharmaceutical, and FDA-regulated content alongside DTC and brand launch campaigns. Her work spans website copy, paid social, email marketing, and brand voice development across a wide range of industries.
About Sabrina Dorfman
Sabrina Dorfman is a copywriter and brand strategist who has spent more than ten years helping businesses find and sharpen their voices. Based in Woodland Hills, California, she has built a career at the intersection of persuasive writing and strategic marketing—working across channels, industries, and content types with equal fluency.
Dorfman is the founder of Salt Media, a Los Angeles-based digital marketing agency she built to help small and growing businesses establish a meaningful online presence. From websites to paid social advertising, newsletters to brand positioning, Salt Media reflects her belief that great copy is both a creative act and a growth engine.
Her professional credentials extend well beyond small business work. Dorfman holds the title of Copy Supervisor and has cultivated a specialty in healthcare, pharmaceutical, and FDA-regulated content—including DTC (direct-to-consumer) and HCP (healthcare professional) marketing. Her expertise in brand launches, omnichannel campaigns, and pharma-compliant copy represents some of the most demanding work in the copywriting field, requiring precision, regulatory awareness, and the ability to communicate complex medical information with clarity.
At National Today, Dorfman brings that same command of voice and messaging to holiday and lifestyle content—turning cultural moments into compelling reads. Her ability to write across registers, from the playful to the precise, makes her a natural fit for a platform that celebrates the full range of human experience.