Phil Sull

Phillip Sull

Digital Growth & Content Strategist

Phil Sull is a digital growth and content strategist whose career spans SEO and CRO marketing, product leadership, and tech entrepreneurship. A Williams College graduate with a BA in Studio Arts and coursework in statistics, economics, and computer science, he earned an International Baccalaureate score of 42/45 from ACS Hillingdon in London. He previously led SEO and conversion rate optimization at Care/of, co-founded the film recommendation app FilmFish, and currently serves as Lead Product Manager at Cerulean in Cambridge, Massachusetts.

Contact Phillip Sull Got a news tip? Submit your tip here. ›

About Phillip Sull

Phil Sull is a digital growth strategist and product leader whose work sits at the intersection of data, content, and consumer experience. His educational background reflects the same range: a Bachelor of Arts in Studio Arts from Williams College—one of the country’s most academically rigorous liberal arts institutions—supplemented by coursework in statistics, economics, and computer science, and capped with an International Baccalaureate diploma (42/45) from ACS Hillingdon in London, where he developed an early international perspective.

Sull made his mark in SEO and conversion rate optimization at Care/of, the direct-to-consumer wellness brand, where he served as Marketing Manager. In that role, he worked at the data-creative interface that defines modern content strategy—using analytics and user behavior to inform editorial and marketing decisions that drove measurable audience growth.

As co-founder of FilmFish, a human-curated movie recommendation app built in Cambridge, Massachusetts, Sull demonstrated the entrepreneurial chops to take a content concept from idea to market. Featured in The Boston Globe and Screen Daily, FilmFish attracted investors and advisors from MIT, Sundance, and Y Combinator—a credibility stack that speaks to Sull’s ability to build products and tell their stories compellingly. He currently serves as Lead Product Manager at Cerulean, a Cambridge-based company.

At National Today, Sull brings an analytical eye and a builder’s mindset to holiday and lifestyle content. His experience optimizing content for discovery, engagement, and conversion gives him a useful lens on what makes a story not just interesting, but findable and worth reading.