Alizae Shahzad
Digital Marketing & Campaign Management Professional
Alizae Shahzad is a Mississauga, Canada-based digital marketing and campaign management professional with experience running multi-brand digital campaigns across fintech, consumer, and lifestyle categories. She holds a Master of International Business from Smith School of Business at Queen's University along with degrees from McMaster University and ESCP, and currently works as a Trade Executive at Emirates, where she translates global marketing strategy into high-impact campaigns.
About Alizae Shahzad
Alizae Shahzad is a digital marketing professional whose career combines rigorous academic credentials with hands-on experience managing campaigns for some of the most recognizable brands in the consumer and technology space. With a Master of International Business from Smith School of Business at Queen’s University, a Bachelor of Commerce from McMaster University, and additional studies at ESCP, she brings a genuinely international perspective to marketing strategy and brand communication.
One of the formative chapters of Shahzad’s career was her work as a campaign manager for the National Today platform, where she oversaw digital campaigns for a portfolio of notable clients including Robinhood Markets, Lookout Inc., O Organics, Albertsons, and Bow Wow Labs. Managing this breadth of brands — across fintech, cybersecurity, retail, and consumer goods — required not only campaign execution skills but the ability to adapt messaging and strategy to radically different audiences and objectives.
Shahzad has also developed experience in client onboarding, relationship management, and customer engagement, skills she has applied across marketing consulting and agency environments. Her current role as Trade Executive at Emirates, the Dubai-based global airline, draws on all of these capabilities — connecting her marketing acumen to the demands of a world-class international brand that operates across more than 150 destinations.
At National Today, Shahzad’s experience managing campaigns for consumer brands across holiday-related content channels makes her a particularly well-credentialed voice. She understands both the editorial appeal of occasion-based content and the commercial strategies that bring brands and readers together around shared cultural moments.