Wyoming's Dirty Soda Craze Draws Crowds

New specialty soda shops offering customized fizzy drinks are popping up across the state, with customers lining up around the block.

Apr. 11, 2026 at 9:51pm

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A bold, vibrant silkscreen print featuring a repeating pattern of a single dirty soda cup in neon pink, yellow, and blue hues, conceptually representing the trendy new beverage trend sweeping Wyoming.The colorful, Instagram-worthy dirty sodas that have sparked a craze across Wyoming are becoming a new social experience and creative outlet for customers.Casper Today

A new trend of 'dirty sodas' - regular sodas jazzed up with flavored syrups, fruit juices, cream, and other add-ins - has taken Wyoming by storm. Specialty soda shops offering these customized fizzy drinks have opened in cities like Casper, Pinedale, and Kemmerer, drawing enthusiastic crowds and long lines of customers eager to try the unique concoctions.

Why it matters

The dirty soda craze highlights the growing demand for unique, Instagram-worthy beverages that cater to consumers looking for an alternative to coffee, alcohol, and traditional sodas. These small businesses are tapping into a trend that originated in Utah, bringing a new type of specialty drink to Wyoming communities.

The details

In Casper, the new Styrrups Soda shop saw cars lining up around the block after its March opening, prompting the city to install traffic controls. Owners David and Ari Starcevich said they were inspired to open the shop after a Copper Cup Coffee Co. employee mentioned the potential for a soda-focused business. Styrrups offers 47 syrup flavors, from German chocolate cake to watermelon, that can be mixed with soda, energy drink, or sparkling water bases. Other shops like Sip Fizz Soda in Pinedale and 3 Zero 7 Place in Kemmerer have also found success with their own unique dirty soda creations.

  • Styrrups Soda opened on March 6, 2026 in Casper.
  • Sip Fizz Soda in Pinedale will mark two years in business in June 2026.

The players

David and Ari Starcevich

Owners of Styrrups Soda in Casper, who previously operated the Copper Cup Coffee Co.

Kinley Boulter

23-year-old owner of Sip Fizz Soda in Pinedale, who discovered the dirty soda trend while attending college in Utah.

Michelle Pollard

Co-owner of 3 Zero 7 Place, a dirty soda shop in Kemmerer, along with her husband and daughter.

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What they’re saying

“Really, everybody will drink a soda at some point. So for us to provide that experience of a beautiful, bright mocktail-style beverage was appealing to us.”

— Ari Starcevich, Co-owner, Styrrups Soda

“It was just such an exciting experience as a business owner in Wyoming to see a line outside your small business. So for us, that's the real success, just having people show up. They were happy to be there.”

— Ari Starcevich, Co-owner, Styrrups Soda

“Both of the girls said, 'You know mom, we really should open up a soda shop because those dirty soda shops in Utah are huge,' and so we decided to open up a dirty soda shop and we've added some extra stuff.”

— Michelle Pollard, Co-owner, 3 Zero 7 Place

What’s next

Sip Fizz Soda in Pinedale plans to expand this summer by operating a mobile trailer to sell its dirty sodas at more events and festivals around the region.

The takeaway

The dirty soda craze sweeping Wyoming demonstrates the growing consumer demand for unique, customizable beverage options that go beyond traditional coffee and alcohol. These small businesses are tapping into a trend that originated in Utah, bringing a new type of specialty drink to communities across the state.