WVU Student Builds Hockey Tape Business Used by NHL Teams

Logan Cuvo's 'Best Dam Tape' company has grown into a burgeoning business with NHL clients.

Feb. 4, 2026 at 6:31pm

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Logan Cuvo, a first-generation college student at West Virginia University, has built a successful hockey tape company called 'Best Dam Tape' during his final semester of college. The company, which started out of Cuvo's dorm room, now supplies tape to several NHL teams including the Anaheim Ducks, Philadelphia Flyers, and Winnipeg Jets. Cuvo was inspired to start the company after being unsatisfied with existing hockey tape products as a player. With the help of WVU's Vantage Ventures Program, Cuvo's business has grown rapidly, and he hopes to turn 'Best Dam Tape' into a brand that kids ask for on Christmas.

Why it matters

Cuvo's entrepreneurial success story as a college student highlights the opportunities available for young innovators, especially at universities with strong entrepreneurship programs like WVU. His ability to identify a gap in the hockey equipment market and build a thriving business around it demonstrates the potential for student-led startups to disrupt established industries.

The details

Cuvo was inspired to start 'Best Dam Tape' after realizing he didn't like any of the existing hockey tape products on the market during his time as a player. He began selling the tape out of his dorm room, and with the help of WVU's Vantage Ventures Program, the business has grown to supply tape to several NHL teams. Cuvo's goal is to turn 'Best Dam Tape' into a household brand that kids ask for on Christmas.

  • Cuvo started the company during his freshman year at WVU after being inspired on a drive with his dad.
  • Cuvo is currently in his final semester at WVU, where he has been balancing his coursework with running the growing 'Best Dam Tape' business.

The players

Logan Cuvo

A first-generation college student at West Virginia University who founded the hockey tape company 'Best Dam Tape'.

Vantage Ventures Program

A program at West Virginia University that has helped support the growth of Cuvo's 'Best Dam Tape' business.

Anaheim Ducks

An NHL team that uses 'Best Dam Tape' products.

Philadelphia Flyers

An NHL team that uses 'Best Dam Tape' products.

Winnipeg Jets

An NHL team that uses 'Best Dam Tape' products.

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What they’re saying

“I will say West Virginia has been absolutely—words can't describe how amazing they've been to me and my career and my entrepreneurial journey. Just being flexible and understanding that, you know, to keep moving this business forward, it's going to keep growing and keep growing and keep growing and faster and faster.”

— Logan Cuvo

“My whole life I wanted to be a professional hockey player. That was everything that I wanted to do from the time I was three years old until 18, when I stopped playing, and realized I couldn't make that jump. I just was, you know, going through the wringer. I was sitting in the stands, filling up water bottles, and realized that, you know, this isn't how I want to spend the next three years of my life.”

— Logan Cuvo

“I was a player forever, and I never liked any of the products. It was a monopolized industry, and the products that were there just didn't stand the test of the game.”

— Logan Cuvo

“I really want to create a brand that kids ask for on Christmas morning. They put on their Christmas list, and they mark it down to their stocking stuffers. I also want to create a company that provides, you know, puts food on people's families that work for that company. And that is something that moves me, and it's very powerful to think about.”

— Logan Cuvo

What’s next

Best Dam Tape products will soon be coming to Walmart stores.

The takeaway

Cuvo's entrepreneurial success as a college student demonstrates the potential for young innovators to disrupt established industries. His ability to identify a gap in the hockey equipment market and build a thriving business around it highlights the opportunities available for student-led startups, especially at universities with strong entrepreneurship programs.