WVU Medicine's Virtual ICU Model Revives Rural Hospital

Telehealth success story showcases how virtual care can transform rural healthcare

Published on Feb. 16, 2026

Rural hospitals across the U.S. have faced numerous challenges, but a new virtual care model pioneered by WVU Medicine is offering a lifeline. Potomac Valley Hospital in Keyser, West Virginia, was on the brink of closure due to limited specialist access and financial pressures, until it partnered with WVU Medicine to launch a virtual ICU program. This innovative approach connects critical care physicians at WVU's flagship hospital with local care teams, allowing patients to receive comprehensive care without costly transfers. The impact was rapid, with hospital occupancy soaring from just 2 patients per day to over 15 of its 20 beds within six months. The success has spurred WVU Medicine to expand the virtual ICU model to seven additional rural hospitals, demonstrating the transformative potential of telehealth in reviving rural healthcare.

Why it matters

Rural hospitals across the U.S. have faced numerous challenges, including dwindling patient volumes, limited specialist access, and increasing financial pressures, leading many to the brink of closure. The success of Potomac Valley Hospital's virtual ICU program showcases how innovative telehealth models can help revive struggling rural healthcare facilities, retain patients locally, and provide a lifeline to underserved communities.

The details

Potomac Valley Hospital's virtual ICU program connects critical care physicians at WVU Medicine's flagship hospital with local care teams at the rural facility. Instead of remote control, the virtual ICU physicians join daily rounds via secure video, collaborating with local physicians, nurses, and respiratory therapists. This collaborative structure allows local clinicians to retain their deep understanding of patients and the community, while the virtual ICU adds a layer of critical care expertise. The result is comprehensive care for patients without the need for costly and disruptive transfers to distant facilities.

  • Before the virtual ICU program, Potomac Valley Hospital averaged just 2 hospitalized patients per day.
  • Within six months of launching the virtual ICU program, the hospital's occupancy soared to over 15 of its 20 beds.

The players

Potomac Valley Hospital

A rural hospital in Keyser, West Virginia, that was facing closure due to limited specialist access and financial pressures before partnering with WVU Medicine to launch a virtual ICU program.

WVU Medicine

A healthcare system that partnered with Potomac Valley Hospital to pilot a virtual ICU program, connecting critical care physicians at its flagship hospital with local care teams at the rural facility.

Mark Boucot

The CEO of Potomac Valley Hospital, who credited the virtual ICU program with 'saving' the hospital by boosting occupancy and revenue.

Dr. Allison Wilson

A physician at WVU Medicine who emphasizes the importance of building strong relationships with local care teams when implementing virtual care models.

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What they’re saying

“Take the time to go out to the rural hospital, meet all the doctors, work with them, explain the vision and build a team there.”

— Dr. Allison Wilson, Physician, WVU Medicine (newsy-today.com)

“The virtual ICU program saved our hospital. It gave our physicians the confidence to admit and treat patients who previously would have been transferred.”

— Mark Boucot, CEO, Potomac Valley Hospital (newsy-today.com)

What’s next

WVU Medicine is exploring the application of the virtual ICU model to trauma patients who may not require surgery but could benefit from specialist oversight without transfer, suggesting a broader trend of telehealth becoming a versatile tool for enhancing care across a range of medical disciplines.

The takeaway

The success of Potomac Valley Hospital's virtual ICU program demonstrates the transformative potential of telehealth in reviving struggling rural healthcare facilities. By leveraging technology to connect local clinicians with specialist expertise, rural hospitals can retain patients, boost revenue, and provide comprehensive care to underserved communities, offering a glimpse into the future of rural healthcare.