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Wisconsin Rapids Today
By the People, for the People
Reflective Roofing Systems Reduce Building Heat Gain
Innovative roofing materials engineered to reflect sunlight and limit thermal transfer into buildings.
Published on Feb. 14, 2026
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A new report highlights how reflective roofing systems can help manage interior temperatures by reducing heat absorption at the roof surface. These specialized materials are designed to reflect a higher percentage of sunlight and emit absorbed heat more efficiently compared to traditional dark roofing. The result is lower roof surface temperatures, which can contribute to improved building durability, reduced energy consumption, and more consistent indoor comfort - particularly in large commercial and industrial facilities.
Why it matters
As building owners and designers focus more on energy efficiency and occupant comfort, roofing systems are being evaluated for their thermal impact. Reflective roofing offers a way to address heat gain at the source, reducing the burden on cooling systems and supporting a more balanced approach to temperature management within a building.
The details
Reflective roofing systems function by increasing the amount of solar radiation reflected away from a building rather than absorbed into the roof structure. Traditional dark roofing materials tend to retain heat, transferring it into attic spaces and occupied areas below. Reflective roofing materials, by contrast, are engineered to reflect a higher percentage of sunlight and emit absorbed heat more efficiently. This effect can lead to reduced roof surface temperatures, improved durability, and lower energy consumption for cooling.
- The report was published on February 14, 2026.
The players
Dynamic Alliance Roofing LLC
A roofing company based in Wisconsin Rapids, Wisconsin, that has worked with a range of roofing systems across varied building types.
Thad Brown
The owner and founder of Dynamic Alliance Roofing LLC.
What they’re saying
“A roof influences how a building handles heat every day. Reducing heat absorption at the roof surface changes how the entire structure responds to warm conditions.”
— Thad Brown, Owner and Founder, Dynamic Alliance Roofing LLC (EINPresswire)
What’s next
The report does not mention any specific next steps, as it is focused on the benefits of reflective roofing systems rather than future events.
The takeaway
Reflective roofing systems offer a natural approach to cooling buildings by limiting heat absorption at the roof level. This can lead to improved energy efficiency, more consistent indoor comfort, and reduced stress on mechanical cooling systems - making it an attractive option for building owners and designers focused on sustainability and occupant well-being.

