Visit Wausau Hires New Operations Director

Jamie Rice-Heckendorf to oversee daily operations and support community partnerships.

Mar. 31, 2026 at 3:05pm

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A polished metal plaque with the Visit Wausau logo engraved on it, resting on a clean, monochromatic background and dramatically lit to convey a sense of professionalism and community focus.A sleek, minimalist representation of Visit Wausau's commitment to operational efficiency and community partnerships.Wausau Today

Visit Wausau, the organization responsible for promoting tourism and economic development in the Wausau area, has hired Jamie Rice-Heckendorf as its new director of operations and integrator. In this role, Rice-Heckendorf will oversee daily operations, financial processes, and internal systems while helping support Visit Wausau's work in positioning the greater Wausau area as 'Wisconsin's Basecamp'.

Why it matters

The operations director role is critical for ensuring Visit Wausau can effectively execute its mission of marketing the region as a destination for outdoor recreation, events, and cultural experiences. Rice-Heckendorf's experience in developing workflows, managing reporting systems, and working with stakeholders will help strengthen the organization's partnerships across Marathon County.

The details

Rice-Heckendorf began in the role on March 23, succeeding previous operations director Jodi Maguire. In her new position, Rice-Heckendorf will be responsible for overseeing Visit Wausau's daily operations, financial processes, and internal systems. She will also work to support the organization's ongoing efforts to improve transparency, streamline municipal reporting, and strengthen partnerships across the region.

  • Rice-Heckendorf began in the role on March 23, 2026.
  • She succeeds previous operations director Jodi Maguire.

The players

Jamie Rice-Heckendorf

The new director of operations and integrator for Visit Wausau, bringing experience in developing workflows, managing reporting systems, and working with stakeholders.

Tim White

The executive director of Visit Wausau, who stated that Rice-Heckendorf's experience will help the organization continue to grow and operate at a high level.

Jodi Maguire

The previous operations director at Visit Wausau, whom Rice-Heckendorf is succeeding in the role.

Visit Wausau

The organization responsible for promoting tourism, economic development, and community vitality in the Wausau, Wisconsin area.

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What they’re saying

“Jamie brings the kind of structured operational mindset and collaborative approach that strengthens how we serve our communities and partners. Her experience in building efficient systems, managing financial processes, and supporting large-scale initiatives will help us continue to grow and operate at a high level.”

— Tim White, Executive Director, Visit Wausau

The takeaway

The hiring of Jamie Rice-Heckendorf as the new operations director for Visit Wausau underscores the organization's commitment to strengthening its operational efficiency, financial processes, and community partnerships in order to effectively promote the Wausau region as a premier destination for outdoor recreation, events, and cultural experiences.