New London Hosts Annual 'New Dublin' St. Patrick's Day Parade

The community of New London, Wisconsin rebrands itself as 'New Dublin' to celebrate the holiday each year.

Mar. 21, 2026 at 9:10pm

Got story updates? Submit your updates here. ›

Every year around St. Patrick's Day, the community of New London, Wisconsin rebrands itself as 'New Dublin' to celebrate the holiday. On Saturday, the annual New Dublin St. Patrick's Day Grand Parade was held, filling the streets with spectators, bagpipers and marching bands, and business floats, all donning classic Irish garb and plenty of green.

Why it matters

The New Dublin St. Patrick's Day Parade is a long-standing tradition in the community, drawing thousands of spectators and celebrating the area's Irish heritage. It is the largest St. Patrick's Day parade in the state of Wisconsin.

The details

The annual New Dublin St. Patrick's Day Grand Parade was celebrating its 42nd year, with community members lining the downtown streets to watch the festivities. The parade featured bagpipers, marching bands, and business floats all decked out in classic Irish attire and the color green.

  • The annual New Dublin St. Patrick's Day Grand Parade was held on Saturday, March 21, 2026.

The players

New London, Wisconsin

A community that rebrands itself as 'New Dublin' each year around St. Patrick's Day to celebrate the holiday.

Got photos? Submit your photos here. ›

The takeaway

The New Dublin St. Patrick's Day Parade is a beloved annual tradition that celebrates the Irish heritage and community spirit of New London, Wisconsin. The parade's longevity and popularity demonstrate the enduring appeal of this cultural celebration.