New London Transforms Into 'New Dublin' for St. Patrick's Day

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The city of New London, Wisconsin transforms into 'New Dublin' every March for a week-long St. Patrick's Day celebration organized by the local Shamrock Club. The festivities include Irish food, music, parades, and other cultural events, culminating in the New Dublin Irish Fest on the Saturday of St. Patrick's Day weekend.

Why it matters

New London's annual name change and Irish celebration is a long-standing tradition that brings the community together to celebrate its Irish heritage and culture. The event draws visitors from across the region and helps support local businesses during the spring shoulder season.

The details

The New Dublin transformation is led by the local Shamrock Club and features a variety of Irish-themed events throughout the week, including Irish caroling, a family program at the high school, and a traditional Céili gathering. The week's festivities all lead up to the grand finale on Saturday - the St. Patrick's Day Grand Parade and the New Dublin Irish Fest, a daylong celebration under a heated big top tent.

• The name change and celebrations are an annual tradition that takes place every March around St. Patrick's Day.
• This year, the celebrations were delayed by a day due to a historic snowstorm.