Zac Brown Band to Perform New 'Sunday Night Baseball' Opening

The Grammy-winning country group joins the ranks of Carrie Underwood and Lenny Kravitz for the NBC Sports broadcast.

Apr. 11, 2026 at 4:52pm

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A striking black silhouette illustration of the Zac Brown Band performing on a baseball field, using bold geometric shapes and high-contrast colors to capture the energy and excitement of their new role as the face of the 'Sunday Night Baseball' opening.The Zac Brown Band's new role as the face of the 'Sunday Night Baseball' opening underscores their status as one of the premier live acts in contemporary country and southern rock music.Today in Milwaukee

The Zac Brown Band, a three-time Grammy Award-winning southern rock group, has been tapped to perform the new opening for NBC's Sunday Night Baseball coverage. The band will join the ranks of other high-profile artists like Carrie Underwood and Lenny Kravitz who have contributed to the iconic broadcast.

Why it matters

The selection of the Zac Brown Band to perform the new Sunday Night Baseball opening is a significant move by NBC Sports, highlighting the continued importance of music and entertainment in drawing viewers to live sports broadcasts. The band's blend of country, rock, and southern influences is expected to resonate with the show's audience and help build anticipation for the weekly MLB matchups.

The details

The new opening featuring the Zac Brown Band was filmed in March 2026 at American Family Field in Milwaukee, Wisconsin. The performance will debut when NBC's Sunday Night Baseball coverage kicks off later this spring.

  • The new Zac Brown Band opening will debut with the start of the 2026 MLB season.

The players

Zac Brown Band

A three-time Grammy Award-winning southern rock band known for hits like 'Chicken Fried' and 'Toes'.

NBC Sports

The sports broadcasting division of NBCUniversal that holds the rights to Sunday Night Baseball.

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What they’re saying

“We're excited to have the Zac Brown Band join the lineage of great artists who have performed the Sunday Night Baseball open. Their unique sound and high-energy style will help set the tone for our weekly MLB coverage.”

— Pete Bevacqua, Chairman, NBC Sports Group

The takeaway

The selection of the Zac Brown Band to perform the new Sunday Night Baseball opening underscores the continued importance of music and entertainment in driving viewership for live sports broadcasts. Their blend of country, rock, and southern influences is expected to resonate with the show's audience and build anticipation for the weekly MLB matchups.