Twelve Points Wealth Management Reduces Harley-Davidson Stake

Investment firm sells over 34,000 shares of motorcycle manufacturer's stock

Apr. 11, 2026 at 12:22pm

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A photorealistic studio still-life image showing a polished chrome motorcycle engine component floating on a clean, matte grey background, conveying the abstract financial and strategic challenges facing the iconic American motorcycle brand.As Harley-Davidson faces headwinds, investors weigh the company's ability to adapt its iconic brand and product lineup.Today in Milwaukee

Twelve Points Wealth Management LLC reduced its stake in Harley-Davidson, Inc. (NYSE:HOG) by 43.7% in the fourth quarter, according to a recent SEC filing. The investment firm sold 34,393 shares of the motorcycle manufacturer's stock, leaving it with 44,293 shares valued at $949,000 as of the end of the quarter.

Why it matters

Harley-Davidson has faced challenges in recent years as it works to modernize its brand and product lineup to appeal to younger riders. This reduction in Twelve Points Wealth Management's position could signal broader investor concerns about the company's long-term prospects.

The details

According to the SEC filing, Twelve Points Wealth Management sold 34,393 shares of Harley-Davidson stock during the fourth quarter. This reduced the firm's total position to 44,293 shares, worth approximately $949,000 as of the end of the period. The filing did not provide additional details on the rationale behind the portfolio changes.

  • Twelve Points Wealth Management made the stock sales in the fourth quarter of 2025.

The players

Twelve Points Wealth Management LLC

An investment management firm that previously held a significant stake in Harley-Davidson, Inc.

Harley-Davidson, Inc.

A renowned American motorcycle manufacturer known for its heavyweight cruiser and touring bikes.

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The takeaway

This reduction in Twelve Points Wealth Management's Harley-Davidson position could signal broader investor concerns about the company's ability to adapt to changing market dynamics and appeal to a new generation of riders.