Rockwell Automation SVP Sells $484K in Stock

Matheus De Viera Bulho reduces stake by 41.89% through pre-arranged trading plan

Apr. 10, 2026 at 1:09am

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A photorealistic studio still life featuring polished metal gears, a sleek circuit board, and a smooth metal cylinder, conceptually representing the precision and technology behind Rockwell Automation's industrial automation products.An insider's view into the machinery powering Rockwell Automation's industrial automation solutions.Today in Milwaukee

Rockwell Automation, Inc. (NYSE:ROK) Senior Vice President Matheus De Viera Bulho sold 1,250 shares of the company's stock on April 8th, 2026 for a total transaction value of $484,375. Following the sale, Bulho directly owns 1,734 shares in the company, valued at $671,925. The transaction represented a 41.89% decrease in Bulho's ownership stake and was executed under a pre-arranged Rule 10b5-1 trading plan.

Why it matters

Insider transactions, especially sales, can provide insights into management's outlook on a company's prospects. Bulho's significant reduction in his Rockwell Automation holdings may signal a more cautious view on the stock's near-term performance, though the use of a pre-arranged trading plan means the sale was not necessarily a real-time reaction to current business conditions.

The details

Bulho sold the 1,250 Rockwell Automation shares at an average price of $387.50, resulting in total proceeds of $484,375. Prior to the sale, Bulho directly owned 1,734 shares in the company, valued at $671,925 based on the transaction price. The sale represented a 41.89% decrease in Bulho's ownership stake in Rockwell Automation.

  • The transaction occurred on Wednesday, April 8th, 2026.

The players

Matheus De Viera Bulho

Senior Vice President at Rockwell Automation, Inc.

Rockwell Automation, Inc.

A global industrial automation and digital transformation company headquartered in Milwaukee, Wisconsin.

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What they’re saying

“The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.”

— Rockwell Automation, Inc.

The takeaway

Insider transactions can provide valuable insights, but the use of a pre-arranged trading plan means this sale may not necessarily reflect Bulho's real-time assessment of Rockwell Automation's prospects. Investors should consider this transaction in the broader context of the company's financial performance and outlook.