Brewers.TV Launches Exclusive In-Market Streaming

New service offers Brewers fans access to every local game with cutting-edge broadcast technology.

Apr. 10, 2026 at 2:55pm

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A cubist, geometric painting depicting a baseball game, with sharp, overlapping planes of navy blue, gold, and white, capturing the dynamic energy of the sport.The launch of Brewers.TV signals a new era of direct-to-consumer sports streaming, blending technology and convenience for fans.Today in Milwaukee

The Milwaukee Brewers have launched a new in-market streaming service called Brewers.TV, allowing fans to watch every local regular season game and select spring training games for $99.99 per year. The service will feature advanced broadcast technologies like live drones, Wire Cam, and Umpire Cam to bring viewers closer to the action than ever before.

Why it matters

This move by the Brewers and MLB represents a shift towards direct-to-consumer streaming of local sports, bypassing traditional cable and satellite providers. While convenient for fans, it raises questions about the future of regional sports networks and the overall viewing experience.

The details

Brewers.TV will be available through the MLB App and at Brewers.TV, providing a seamless way for fans to access the games. The $99.99 annual subscription includes all regular season games and select spring training games. MLB is investing in new broadcast technologies to enhance the viewing experience, including live drones, Wire Cam, and Umpire Cam.

  • Brewers.TV launched on April 10, 2026.

The players

Brewers.TV

A new in-market streaming service launched by the Milwaukee Brewers and MLB to provide fans with access to every local regular season game and select spring training games.

MLB

The professional baseball league that is producing the Brewers broadcasts with cutting-edge technology and distributing the games directly to consumers through Brewers.TV.

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What’s next

Fans can subscribe to Brewers.TV through the MLB App or at Brewers.TV, and explore FAQs at brewers.com/Watch.

The takeaway

The launch of Brewers.TV represents a significant shift in how fans can access their local sports teams, providing more convenience but also raising questions about the future of regional sports networks and the overall viewing experience.