Brewers unveil statewide 'Wisco Way' City Connect uniform

The new Nike MLB jersey design aims to represent all of Wisconsin, not just Milwaukee.

Apr. 9, 2026 at 8:55pm

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A fractured, geometric painting in bright blue, cream, and sunset gradient colors, conceptually representing the Brewers' new 'Wisco Way' City Connect uniform design.The Brewers' new state-themed uniform design aims to connect with fans across Wisconsin through a vibrant, cubist-inspired visual style.Today in Milwaukee

The Milwaukee Brewers have unveiled a new Nike MLB City Connect uniform that is designed to represent the entire state of Wisconsin, not just the city of Milwaukee. The bright blue jersey with cream accents and a sunset gradient will debut on April 10 as the Brewers open a series against the Washington Nationals.

Why it matters

The Brewers' new uniform is an attempt to connect with fans across the state of Wisconsin, not just those in the Milwaukee area. This reflects a broader trend in sports branding to create uniforms and merchandise that appeal to a team's entire regional fanbase, rather than just the city where the team is based.

The details

The new 'Wisco Way' City Connect uniform features a bright blue jersey with cream accents and a sunset gradient design. The uniform is meant to represent the diverse landscapes and cultural elements found across the state of Wisconsin, from its lakes and rivers to its farms, forests, and festivals.

  • The new Brewers uniform will debut on April 10, 2026 as the team opens a series against the Washington Nationals.

The players

Rick Schlesinger

The president of business operations for the Milwaukee Brewers.

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What they’re saying

“Wisconsin is a special place — from its lakes and rivers to its farms, forests and festivals. This uniform is meaningful because it reflects the entire state we represent.”

— Rick Schlesinger, President of Business Operations, Milwaukee Brewers

The takeaway

The Brewers' new 'Wisco Way' City Connect uniform is an effort to connect with fans across the entire state of Wisconsin, rather than just those in the Milwaukee area. This reflects a broader trend in sports branding to create uniforms and merchandise that appeal to a team's regional fanbase, rather than just its local market.