Brewers, Royals Matchup Faces TV Challenges

Brewers owner says team expects $20 million hit from TV situation this season.

Apr. 3, 2026 at 5:40pm

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A cubist, geometric painting depicting a baseball game between the Milwaukee Brewers and Kansas City Royals, with the players and field broken down into sharp, overlapping shapes and planes of color.The Brewers-Royals matchup faces challenges in reaching fans due to the team's ongoing TV broadcast issues.Today in Milwaukee

The Milwaukee Brewers and Kansas City Royals are set to face off, but the game's television broadcast is facing challenges. Brewers owner Mark Attanasio revealed that the team is estimating a $20 million negative impact this season due to the ongoing TV situation, which has affected revenue and expenses.

Why it matters

The Brewers-Royals matchup is an important early-season game, but the lack of clear TV coverage could limit viewership and impact fan engagement. The Brewers' TV troubles highlight the broader challenges facing regional sports networks and teams' ability to reach their local fanbases.

The details

Three teams in Major League Baseball have started the season with uncertainty around their local TV broadcasts. The Brewers are one of those teams, with Attanasio citing the $20 million estimated impact from the TV situation. The team has not provided specifics on the nature of the TV challenges it is facing.

  • The Brewers-Royals game is scheduled for today, April 3, 2026.

The players

Mark Attanasio

The owner of the Milwaukee Brewers baseball team.

Pat Murphy

The manager of the Milwaukee Brewers baseball team.

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What they’re saying

“We estimated a minus-$20 million impact from the TV situation this season in terms of revenue/expenses.”

— Mark Attanasio, Brewers Owner

The takeaway

The Brewers-Royals game highlights the broader challenges facing regional sports networks and teams' ability to reliably broadcast games and reach their local fanbases. The Brewers' estimated $20 million impact from their TV situation underscores the financial pressures teams are facing in the evolving media landscape.