Wisconsin Launches Film Tax Credits to Attract Productions

New state film office and incentives aim to boost local entertainment industry.

Published on Mar. 9, 2026

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Wisconsin Governor Tony Evers visited Nō Studios in Milwaukee on Monday to announce the launch of a new state film office, Film Wisconsin, and a new film tax credit program designed to attract more movie and television productions to the state.

Why it matters

The new film tax credits and state film office are part of Wisconsin's efforts to grow its entertainment industry and capitalize on the increasing number of film and TV projects being produced across the country. By offering financial incentives, the state hopes to lure more productions and the associated economic activity to Wisconsin.

The details

The new Film Wisconsin office will serve as a one-stop shop for filmmakers, providing resources and assistance to productions looking to film in the state. The accompanying tax credit program offers rebates of up to 25% on qualified production expenses incurred in Wisconsin.

  • Governor Evers announced the new initiatives on March 9, 2026.

The players

Tony Evers

The Governor of Wisconsin who announced the new film office and tax credit program.

Nō Studios

A film production studio located in Milwaukee, Wisconsin where the governor made the announcement.

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What they’re saying

“We're excited to launch Film Wisconsin and these new tax credits to help attract more film and TV productions to our state. This is an important step in growing our local entertainment industry and bringing more economic activity to Wisconsin.”

— Tony Evers, Governor of Wisconsin

What’s next

The new Film Wisconsin office and tax credit program will officially launch in the coming months, with the goal of securing the state's first major film or TV production by the end of 2026.

The takeaway

Wisconsin's new initiatives to support the film and television industry represent an effort to diversify the state's economy and capitalize on the growing demand for production locations across the country.