Zacks Research Forecasts Lower Earnings for Harley-Davidson

Analysts cut Q1 2026 EPS estimate, maintain 'Strong Sell' rating on motorcycle maker

Published on Feb. 27, 2026

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Equities researchers at Zacks Research have reduced their Q1 2026 earnings per share estimates for Harley-Davidson, now expecting the company to earn $0.56 per share for the quarter, down from their previous forecast of $1.27. Zacks Research has also maintained a 'Strong Sell' rating on the stock, citing broader downgrades across multiple quarters and years.

Why it matters

The Zacks Research report highlights ongoing challenges for Harley-Davidson, a iconic American motorcycle brand that has struggled with declining sales and profitability in recent years. The downbeat forecast and 'Strong Sell' rating could further weigh on investor sentiment and the company's stock price.

The details

Zacks Research analyst Team cited several factors behind the reduced earnings outlook, including lower-than-expected sales and profit margins. The firm also issued broad downgrades to Harley-Davidson's earnings estimates for the remainder of 2026 and 2027, painting a bleak near-term picture for the company.

  • Zacks Research issued the revised estimates on Tuesday, February 24, 2026.

The players

Zacks Research

An equities research firm that provides investment research and analysis.

Harley-Davidson, Inc.

An American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

The Zacks Research report underscores the ongoing challenges facing Harley-Davidson as it navigates a shifting motorcycle market and seeks to regain its footing. The downbeat forecast and 'Strong Sell' rating could further pressure the company's stock and raise concerns about its long-term prospects among investors.