Landmark Credit Union Live, Milwaukee's Newest Music Venue, Opens This Week

The 4,500-capacity venue backed by Live Nation aims to attract nationally touring artists across genres.

Feb. 25, 2026 at 7:55pm

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Landmark Credit Union Live, a new 80,000-square-foot music venue in Milwaukee's Deer District, is set to open its doors to the public this week. Developed by Madison-based FPC Live and its parent company Frank Productions, a subsidiary of Live Nation, the venue is part of a $1 billion investment by the entertainment behemoth targeting the midsized touring sector. The venue features state-of-the-art sound and light systems, a ballroom-style layout with general admission standing room, reserved seating, and premium suites, as well as amenities catered to both national touring artists and their fans.

Why it matters

The opening of Landmark Credit Union Live marks a significant addition to Milwaukee's entertainment landscape, providing a new mid-sized venue to attract nationally touring acts and further positioning the city as a destination for live music. The venue's development by Live Nation, a major player in the live entertainment industry, also underscores the company's strategic focus on the midsized touring market.

The details

Landmark Credit Union Live features a 4,500-person capacity, with about two-thirds of the space located on the main floor and in luxury suites, and the remainder in an upper-level seating bowl. The venue was built with the needs of both national touring artists and their fans in mind, offering premium amenities like a private second-floor lounge inspired by 1970s Japanese Kissa bars, as well as artist-specific spaces like a green room, dressing room, and friends and family room. Food and beverage options include a range of elevated concert staples, such as specialty Bavarian-inspired sausages and pretzels.

  • Landmark Credit Union Live has been under construction since May 2024.
  • The venue is set to open its doors to the public this week.
  • The first official performance at the venue is scheduled for this Friday, February 28, 2026, and is headlined by indie rock band Rainbow Kitten Surprise.

The players

Landmark Credit Union Live

A new 80,000-square-foot music venue in Milwaukee's Deer District, developed by Madison-based FPC Live and its parent company Frank Productions, a subsidiary of Live Nation.

FPC Live

A Madison-based company that developed Landmark Credit Union Live, and is a subsidiary of Frank Productions.

Frank Productions

The parent company of FPC Live, and a subsidiary of the entertainment behemoth Live Nation.

Live Nation

A Beverly Hills, California-based entertainment company that is investing $1 billion in 18 new venues across the country, including Landmark Credit Union Live, as part of a strategic focus on the midsized touring market.

Joel Plant

The CEO of Frank Productions, the parent company of FPC Live, which developed Landmark Credit Union Live.

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What they’re saying

“One of our goals in building (the venue) is to make sure that every seat is incredible, the sound is incredible, and that it's easy for fans to sit where they want to sit and enjoy to show the way they want to enjoy the show.”

— Joel Plant, CEO of Frank Productions

What’s next

Landmark Credit Union Live is set to host its first official performance this Friday, February 28, 2026, headlined by indie rock band Rainbow Kitten Surprise.

The takeaway

The opening of Landmark Credit Union Live represents a significant investment and strategic focus by Live Nation on the midsized touring market, providing Milwaukee with a new state-of-the-art music venue capable of attracting nationally touring artists across genres and further positioning the city as a destination for live entertainment.