Downtown Milwaukee office tower to be converted to 373 apartments

100 East redevelopment hinges on city financing approval

Published on Feb. 24, 2026

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The conversion of a downtown Milwaukee office tower into 373 apartments is set to begin this spring, but the project's redevelopment plan requires additional public financing that needs approval from the city's Common Council.

Why it matters

The 100 East conversion is part of a broader trend of repurposing aging office buildings into residential units in downtown Milwaukee, as the city aims to attract more people to live in the urban core.

The details

The 100 East redevelopment would draw cash from property tax revenue generated by the project itself to help finance the conversion of the office tower into 373 new apartment units.

  • The 100 East conversion project is set to begin in April 2026.
  • The Common Council must approve the additional public financing for the project before construction can start.

The players

100 East

A downtown Milwaukee office tower that is being converted into 373 apartment units.

Milwaukee Common Council

The city governing body that must approve the additional public financing for the 100 East redevelopment project.

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What’s next

The Common Council will vote on whether to approve the public financing plan for the 100 East conversion project in the coming weeks.

The takeaway

The 100 East redevelopment is the latest example of downtown Milwaukee's efforts to transform aging office buildings into new residential units, as the city aims to attract more people to live in the urban core.