Project Pitch It' Celebrates 10th Anniversary Season

The entrepreneurship TV show returns to WISN-TV 12 in April with a special episode featuring high school students.

Published on Feb. 17, 2026

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The popular entrepreneurship TV show 'Project Pitch It' is returning for its 10th anniversary season, premiering on April 11 at 10:35 p.m. on WISN-TV 12. The season will feature eight episodes, including one dedicated to highlighting high school students. Over the past nine seasons, the show has invested more than $4 million in cash and resources into participating Wisconsin entrepreneurs.

Why it matters

As one of Wisconsin's longest-running entrepreneurship-focused TV shows, 'Project Pitch It' has played a significant role in supporting and showcasing the state's startup ecosystem. The 10th anniversary season will provide a platform for more inspiring entrepreneurial stories and continue to encourage innovation and business growth in the region.

The details

The 10th season of 'Project Pitch It' will feature a lineup of moguls, including Jerry Jendusa, owner of Breakthrough Strategies; Harris Turer, CEO of the Milwaukee Admirals; Gale Klappa, WEC Energy Group chairman; Gina Della, general manager at Pella Windows & Doors of Wisconsin; Gruber Law Offices founder and CEO David Gruber; and attorney Steven Gruber. The show is sponsored by Pella Windows & Doors of Wisconsin, and BizTimes Media is a media sponsor.

  • The 10th season of 'Project Pitch It' will premiere on April 11, 2026.
  • The season premiere is scheduled for 10:35 p.m. on WISN-TV 12.

The players

Project Pitch It

A local entrepreneurship TV show in Wisconsin, similar to ABC's 'Shark Tank', that has been running for 10 seasons and has invested over $4 million in cash and resources into participating entrepreneurs.

WISN-TV 12

The local television station in Milwaukee, Wisconsin that will be airing the 10th season of 'Project Pitch It'.

Pella Windows & Doors of Wisconsin

The sponsor of the 10th season of 'Project Pitch It'.

BizTimes Media

The media sponsor for 'Project Pitch It'.

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What’s next

The 10th season of 'Project Pitch It' will premiere on April 11, 2026 at 10:35 p.m. on WISN-TV 12.

The takeaway

The 10th anniversary season of 'Project Pitch It' demonstrates the show's lasting impact on Wisconsin's entrepreneurial ecosystem, providing a platform for inspiring stories and continued support for local startups and innovators.