Milwaukee Ranks High for Olympics TV Viewership

Wisconsin speedskater Jordan Stolz draws fans from the Netherlands.

Published on Feb. 17, 2026

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Through February 12th, Milwaukee was ranked the third highest-rated market in the United States for total viewership of the 2026 Winter Olympics. The city's strong interest in the games is driven in part by local speedskater Jordan Stolz, who has attracted a following from Dutch fans cheering for both him and Netherlands' Jenning de Boo.

Why it matters

The high Olympics TV ratings in Milwaukee showcase the city's passion for winter sports and its homegrown talent like Jordan Stolz, who has become a breakout star at the games. This reflects well on Wisconsin's reputation as a hub for elite winter athletes.

The details

According to data from the Milwaukee Journal Sentinel, through the first 12 days of the 2026 Winter Olympics, Milwaukee ranked third among all U.S. markets in total viewership. The city's strong interest in the games is driven in part by local speedskater Jordan Stolz, a Wisconsin native who has attracted a following from Dutch fans who are also cheering for Netherlands' Jenning de Boo.

  • Through February 12, 2026

The players

Jordan Stolz

A Wisconsin-born speedskater competing in the 2026 Winter Olympics.

Jenning de Boo

A speedskater from the Netherlands competing in the 2026 Winter Olympics.

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The takeaway

The strong Olympics viewership in Milwaukee demonstrates the city's passion for winter sports and its ability to produce elite athletes like Jordan Stolz who can capture the attention of fans around the world.