Milwaukee TV Station Promotes 23rd Annual PB&J Challenge

CBS 58 partners with Feeding America Eastern Wisconsin to collect peanut butter and jelly for families in need.

Published on Feb. 16, 2026

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Milwaukee TV station CBS 58 (WDJT-TV) is partnering with Feeding America Eastern Wisconsin for the 23rd annual PB&J Challenge, aiming to raise 1 million peanut butter and jelly sandwiches or the equivalent. Milwaukee Bucks player Bobby Portis Jr. joined Feeding America Eastern Wisconsin on Feb. 5 to compete in a PB&J sandwich making competition on CBS 58.

Why it matters

The PB&J Challenge is a long-running community initiative to provide food assistance to families in need. As a visible local media partner, CBS 58's promotion of the challenge helps raise awareness and drive donations to support Feeding America Eastern Wisconsin's mission.

The details

The PB&J Challenge encourages the community to donate jars of peanut butter and jelly, which are then distributed to families by Feeding America Eastern Wisconsin. This year, the challenge aims to collect the equivalent of 1 million PB&J sandwiches. As part of the promotion, CBS 58 Chief Meteorologist Drew Burgoyne gave a shoutout to the challenge during the Bucks game halftime weather report.

  • The PB&J Challenge is in its 23rd year.
  • The challenge kick-off event took place on Feb. 5, 2026.

The players

CBS 58 (WDJT-TV)

A Milwaukee television station that is partnering with Feeding America Eastern Wisconsin for the PB&J Challenge.

Feeding America Eastern Wisconsin

A regional food bank that is the beneficiary of the PB&J Challenge donations.

Bobby Portis Jr.

A Milwaukee Bucks player who participated in a PB&J sandwich making competition as part of the challenge promotion.

Drew Burgoyne

The chief meteorologist at CBS 58 who gave a shoutout to the PB&J Challenge during a Bucks game halftime weather report.

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What they’re saying

“I had stiff competition, you know, they were prepared and ready to beat me. They did whatever it took to win, too, so gotta shout-out the competition.”

— Bobby Portis Jr., Milwaukee Bucks player (wi-broadcasters.org)

The takeaway

The long-running PB&J Challenge demonstrates how local media, sports teams, and community organizations can partner to address food insecurity and support families in need through creative and engaging initiatives.