Christopher Riegg Publishes Thought Leadership on Investment Banking Insight for Private Businesses

Promontory Strategy Group outlines how independent, market-tested advisory support helps owners evaluate strategic alternatives, manage risk, and maximize long-term value

Published on Feb. 11, 2026

Got story updates? Submit your updates here. ›

Christopher Riegg, CFA, CPA, Founder of Promontory Strategy Group (PSG), has published a thought leadership article in BizTimes Milwaukee Business News detailing how PSG provides independent, investment-banking-caliber guidance to privately held and family-owned businesses navigating major decisions. The article explains that PSG serves as an objective advisor alongside a company's existing professional team to help ownership and leadership teams evaluate options, manage risk, and make informed decisions aligned with long-term objectives.

Why it matters

Privately held companies often face greater capital constraints, fewer internal resources, and heightened personal stakes for ownership compared to public companies. While most successful businesses rely on trusted professionals, few advisors are positioned to provide an objective, market-tested perspective on enterprise value, capital structure, and strategic alternatives. PSG was established to fill that gap and help private businesses maximize long-term shareholder value.

The details

Promontory Strategy Group was founded by Christopher Riegg, who also co-leads Promontory Point Capital, an investment banking firm he co-founded in 2004. PSG's advisory work spans succession planning, strategic corporate development, M&A, financing, and refinancing initiatives. Across each engagement, PSG's focus is on helping business owners navigate complexity with clarity and confidence.

  • The BizTimes Milwaukee Business News article was published on January 28, 2026.

The players

Christopher Riegg

CFA, CPA, Founder of Promontory Strategy Group (PSG) and co-leader of Promontory Point Capital, an investment banking firm he co-founded in 2004.

Promontory Strategy Group

An independent strategic and financial advisory firm that provides investment-banking-caliber guidance to privately held and family-owned businesses.

Got photos? Submit your photos here. ›

What they’re saying

“PSG serves as an independent, experienced advisor alongside a company's existing professional team. Our role is not to replace existing advisors, but to help ownership and leadership teams evaluate options, manage risk, and make informed decisions aligned with long-term objectives.”

— Christopher Riegg, CFA, CPA, Founder of Promontory Strategy Group (BizTimes Milwaukee Business News)

The takeaway

Promontory Strategy Group provides privately held and family-owned businesses with independent, investment-banking-caliber guidance to help owners navigate complex strategic and transactional decisions, manage risk, and maximize long-term shareholder value - a service that is often only accessible to much larger organizations.