Project Pitch It returns for 10th season on WISN 12

Wisconsin's top business innovation show celebrates a decade on air.

Published on Feb. 6, 2026

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Project Pitch It, Wisconsin's premier business innovation show, is returning for its 10th season on WISN 12. The show features local entrepreneurs pitching their ideas to a panel of prominent business leaders.

Why it matters

Project Pitch It has become a staple of Milwaukee's entrepreneurial ecosystem, providing a platform for aspiring business owners to showcase their innovations and gain valuable feedback from industry experts. The show's longevity and continued success highlight the vibrant startup community in Wisconsin.

The details

In each episode of Project Pitch It, several local entrepreneurs present their business concepts to a panel of successful business leaders. The panel provides constructive criticism and advice to help the entrepreneurs refine their ideas and strategies. Over the past 10 seasons, the show has featured a wide range of innovative products and services, from cutting-edge technologies to unique consumer goods.

  • Project Pitch It first premiered on WISN 12 in 2016.
  • The show is returning for its 10th season in 2026.

The players

WISN 12

A local television station in Milwaukee, Wisconsin that has aired Project Pitch It since its inception.

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What’s next

Viewers can tune in to WISN 12 to watch the new season of Project Pitch It, which is set to premiere in the coming weeks.

The takeaway

Project Pitch It's 10-year milestone is a testament to the vibrant entrepreneurial spirit in Wisconsin, as the show continues to provide a valuable platform for local innovators to showcase their ideas and gain valuable feedback from industry experts.