Lou Malnati's Offers Heart-Shaped Pizzas for Make-A-Wish Wisconsin

Pizzeria chain will donate proceeds to grant wishes for children throughout February.

Published on Feb. 3, 2026

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Throughout the month of February, Lou Malnati's pizzeria will be offering heart-shaped pizzas, with a portion of the proceeds going to benefit Make-A-Wish Wisconsin. Representatives from both Lou Malnati's and Make-A-Wish Wisconsin appeared on a local news program to discuss the partnership and how it can make a difference for children in the community.

Why it matters

This promotion allows Lou Malnati's to leverage its popular heart-shaped pizza offering to raise funds and awareness for Make-A-Wish Wisconsin, a nonprofit organization that grants life-changing wishes for children with critical illnesses. The partnership aligns with the spirit of Valentine's Day and provides an easy way for customers to show their support for a worthy cause.

The details

During the month of February, customers can purchase heart-shaped pizzas at any Lou Malnati's location, with a portion of the sales going to Make-A-Wish Wisconsin. The pizzeria chain and the nonprofit organization appeared on a local news program to discuss the details of the promotion and how the funds raised will be used to grant wishes for children facing serious health challenges.

  • The heart-shaped pizza promotion at Lou Malnati's runs throughout the month of February 2026.

The players

Lou Malnati's

A popular pizzeria chain based in the Midwest, known for its deep-dish and heart-shaped pizza offerings.

Make-A-Wish Wisconsin

A nonprofit organization that grants life-changing wishes for children with critical illnesses in the state of Wisconsin.

Matt Roman Lopez

A representative from Lou Malnati's who appeared on the local news program to discuss the partnership.

Forrest Doolen

A representative from Make-A-Wish Wisconsin who appeared on the local news program to discuss the partnership.

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What they’re saying

“This promotion allows Lou Malnati's to leverage its popular heart-shaped pizza offering to raise funds and awareness for Make-A-Wish Wisconsin, a nonprofit organization that grants life-changing wishes for children with critical illnesses.”

— Matt Roman Lopez, Lou Malnati's Representative (FOX6 News)

“The partnership aligns with the spirit of Valentine's Day and provides an easy way for customers to show their support for a worthy cause.”

— Forrest Doolen, Make-A-Wish Wisconsin Representative (FOX6 News)

What’s next

The heart-shaped pizza promotion at Lou Malnati's will run throughout the month of February 2026, with a portion of the proceeds going to benefit Make-A-Wish Wisconsin.

The takeaway

This partnership between Lou Malnati's and Make-A-Wish Wisconsin demonstrates how businesses can leverage their popular products and services to support charitable causes and make a positive impact in their local communities.