Briggs & Stratton Launches AI Tool to Boost Dealer Service

New Briggs & Stratton Assist provides instant access to repair data, reducing downtime and increasing shop profitability.

Jan. 28, 2026 at 12:55am

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Briggs & Stratton has launched Briggs & Stratton Assist, an artificial intelligence-powered support tool designed for its dealer network. The tool provides dealers with immediate access to reliable, model-specific service and repair information, reducing downtime, speeding repairs, and helping dealers keep equipment in service.

Why it matters

As repair time directly affects profitability, faster access to accurate information is crucial for dealers. Briggs & Stratton Assist consolidates critical service guidance into a single, trusted source, helping reduce errors and improve confidence in repairs.

The details

Built in-house, the Briggs & Stratton Assist AI tool is trained on internal data to provide professional-grade support. By prioritizing vetted, company-specific information over general internet sources, the tool ensures that responses are accurate and consistent with the latest product specifications. It identifies the exact part numbers, maintenance and repair procedures, and safety considerations for a specific model, providing information directly from original source documents.

  • Briggs & Stratton Assist was launched on January 27, 2026.

The players

Briggs & Stratton

A manufacturer of gasoline engines and power equipment, including lawn mowers, tillers, and generators.

Carissa Gingras

The vice president of marketing at Briggs & Stratton.

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What they’re saying

“Briggs & Stratton Assist is a direct result of listening to our dealers and investing in solutions that make their jobs easier.”

— Carissa Gingras, Vice President of Marketing

What’s next

Briggs & Stratton Assist is available to dealers through the company's Power Portal at no additional cost, and the tool is available in multiple languages to support global service operations.

The takeaway

Briggs & Stratton's investment in the Assist AI tool demonstrates the company's commitment to supporting its dealer network and improving the efficiency and profitability of their service operations.