Bank of America Lowers Kohl's (NYSE:KSS) Price Target to $15.00

Analysts cut price target and rating on Kohl's amid sales and earnings concerns

Mar. 12, 2026 at 3:26pm

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Bank of America lowered their price target on shares of Kohl's from $18.00 to $15.00 and set an "underperform" rating for the company. The brokerage cited disappointing sales trends, with revenue falling and comparable-store sales declining around 2.8-3.9% in Q4. Management warned that core shoppers are being more 'choiceful,' which is pressuring top-line recovery. Several other brokerages also trimmed price targets and ratings after the earnings report.

Why it matters

Kohl's has been struggling with weak sales and profitability, and the latest price target cut from Bank of America signals ongoing challenges for the retailer. The downbeat analyst commentary and reduced expectations could further weigh on Kohl's stock price and investor sentiment.

The details

In a research report, Bank of America lowered their price target on Kohl's from $18.00 to $15.00 and maintained an "underperform" rating on the stock. The analysts cited disappointing sales trends, with revenue falling and comparable-store sales declining around 2.8-3.9% in the fourth quarter. Management also warned that core shoppers are being more 'choiceful,' which is pressuring top-line recovery. Several other brokerages, including Goldman Sachs, JPMorgan, Jefferies, TD Cowen, and Telsey, also trimmed their price targets and ratings on Kohl's after the earnings report.

  • Kohl's reported Q4 2025 earnings on March 10, 2026.

The players

Bank of America

An American multinational investment bank and financial services company.

Kohl's

A leading American department store retailer that operates approximately 1,100 stores across 49 states, offering a combination of value-oriented pricing, private-label brands and national labels.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

The latest price target cut and downgrade from Bank of America on Kohl's stock highlights the ongoing challenges the retailer is facing with weak sales and profitability. The downbeat analyst commentary could further weigh on Kohl's stock price and investor sentiment, underscoring the need for the company to execute on its turnaround strategy and regain traction with its core customers.