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Menomonee Falls Today
By the People, for the People
Kohl's Price Target Lowered to $15 by Jefferies
Analysts cite ongoing challenges for the department store chain
Mar. 11, 2026 at 8:08pm
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Jefferies Financial Group has lowered its price target for Kohl's (NYSE: KSS) from $22 to $15, citing continued struggles for the department store retailer. The firm maintained a 'hold' rating on Kohl's stock. Other analysts have also recently issued negative outlooks, with JPMorgan Chase and The Goldman Sachs Group cutting their price targets as well.
Why it matters
Kohl's has faced significant headwinds in recent years, including declining sales, store closures, and a shift in consumer preferences away from traditional department stores. The lowered price targets from major investment firms signal ongoing challenges for the company as it works to adapt its business model.
The details
In a research note, Jefferies analysts dropped their price target on Kohl's from $22 to $15, while maintaining a 'hold' rating on the stock. The analysts cited ongoing issues for the retailer, which has seen its stock price decline amid broader industry trends. Other firms like JPMorgan Chase and The Goldman Sachs Group have also recently cut their price targets for Kohl's, reflecting the continued difficulties the company faces.
- Jefferies Financial Group issued the new $15 price target on March 11, 2026.
The players
Kohl's
A leading American department store retailer that operates approximately 1,100 stores across 49 states, offering a combination of value-oriented pricing, private-label brands and national labels.
Jefferies Financial Group
A global investment banking firm that provides research, sales and trading, and investment management services.
JPMorgan Chase & Co.
A multinational investment bank and financial services company.
The Goldman Sachs Group
A leading global investment banking, securities and investment management firm.
The takeaway
The lowered price targets for Kohl's from major investment firms highlight the ongoing challenges facing the department store retailer as it navigates a shifting retail landscape. Kohl's will need to continue adapting its business model to address declining sales and changing consumer preferences in order to regain investor confidence.
