Kohl's Price Target Lowered to $15 by Jefferies

Analysts cite concerns about the retailer's performance and outlook

Mar. 11, 2026 at 7:07pm

Got story updates? Submit your updates here. ›

Jefferies Financial Group has lowered its price target for Kohl's (NYSE:KSS) stock from $22 to $15, maintaining a 'hold' rating on the shares. The analysts cited ongoing challenges facing the department store retailer, including its recent financial performance and uncertain outlook.

Why it matters

Kohl's has struggled in recent years amid a broader decline in traditional retail, with the company facing pressure from online competitors and changing consumer shopping habits. This latest price target cut from a major investment firm signals continued skepticism about Kohl's ability to turn around its business in the near term.

The details

In a research note, Jefferies analysts said they lowered Kohl's price target from $22 to $15, while keeping a 'hold' rating on the stock. The analysts cited Kohl's recent financial results and uncertain outlook as reasons for the reduced target. Other analysts have also recently cut their price targets and ratings on Kohl's, reflecting broader concerns about the company's performance.

  • Jefferies issued the updated price target and rating on March 11, 2026.

The players

Kohl's Corporation

A leading American department store retailer that operates approximately 1,100 stores across 49 states, offering a combination of value-oriented pricing, private-label brands and national labels.

Jefferies Financial Group

A global investment banking firm that provides research, sales and trading, and investment management services to clients worldwide.

Got photos? Submit your photos here. ›

The takeaway

Kohl's continued struggles highlight the broader challenges facing traditional department stores as they adapt to changing consumer preferences and the rise of e-commerce. The latest price target cut from Jefferies suggests analysts see limited near-term upside for the retailer's stock unless it can significantly improve its financial performance and outlook.