Goldman Sachs Lowers Kohl's Stock Price Target

Analysts cut price objective from $15 to $13 amid concerns over the retailer's performance.

Mar. 11, 2026 at 6:40pm

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Analysts at The Goldman Sachs Group have lowered their price target for Kohl's (NYSE: KSS) stock from $15.00 to $13.00, maintaining a 'sell' rating on the shares. The move comes as other research firms have also recently downgraded their outlooks for the department store retailer, citing factors like weaker-than-expected financial results and a challenging retail environment.

Why it matters

Kohl's has been struggling to maintain growth and profitability in recent years, facing stiff competition from e-commerce giants and changing consumer shopping habits. The latest downgrade from a major investment bank like Goldman Sachs signals ongoing concerns about the company's near-term prospects and ability to turn things around.

The details

In a research report, Goldman Sachs analysts cited Kohl's recent financial performance and the broader challenges facing the department store sector as reasons for the lower price target. The firm currently has a 'sell' rating on Kohl's stock, indicating they believe the shares are overvalued at current levels. Other analysts have also recently downgraded Kohl's, with firms like Zacks Research and BTIG Research moving to 'hold' or 'neutral' ratings.

  • The Goldman Sachs report was issued on Wednesday, March 11, 2026.

The players

The Goldman Sachs Group

A leading global investment banking, securities and investment management firm.

Kohl's Corporation

A major American department store retailer with over 1,100 locations across 49 states.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

The Goldman Sachs downgrade of Kohl's stock price target underscores the ongoing challenges facing traditional department stores as they navigate a rapidly evolving retail landscape. Kohl's will need to find ways to differentiate itself and appeal to changing consumer preferences in order to regain investor confidence.