Kohl's Receives 'Reduce' Rating from Analysts

Majority of analysts recommend selling or holding Kohl's stock amid concerns over the retailer's performance

Published on Feb. 28, 2026

Got story updates? Submit your updates here. ›

Kohl's Corporation (NYSE:KSS) has received an average rating of 'Reduce' from the 16 analysts currently covering the company, according to Marketbeat.com. Six analysts have rated the stock as a 'sell', nine have issued a 'hold' rating, and only one has a 'buy' recommendation. The average 12-month price target among analysts is $15.27, suggesting further downside for the stock.

Why it matters

Kohl's has struggled in recent years, facing declining sales and profitability as it contends with a shifting retail landscape and increased competition from e-commerce players. The 'Reduce' rating from analysts indicates broader concerns about the company's long-term prospects, which could impact investor confidence and the stock price.

The details

The analysts' ratings come as Kohl's has seen its share price fluctuate over the past year, trading between a low of $6.04 and a high of $25.22. The company's fourth-quarter earnings report in November 2025 showed some signs of improvement, with earnings per share beating expectations, but the overall outlook remains cautious.

  • Kohl's stock has traded between a 52-week low of $6.04 and a high of $25.22.
  • The company reported its fourth-quarter 2025 earnings in November 2025.

The players

Kohl's Corporation

A leading American department store retailer that operates approximately 1,100 stores across 49 states, offering a combination of value-oriented pricing, private-label brands and national labels.

Got photos? Submit your photos here. ›

What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

The 'Reduce' rating from analysts on Kohl's stock highlights the ongoing challenges facing the retailer as it navigates a rapidly changing industry. Investors will be closely watching for any signs of a turnaround in Kohl's performance and whether the company can adapt to the evolving retail landscape.