Kohl's Downgraded to 'Hold' by Zacks Research

Analysts cite concerns about the retailer's performance and outlook

Published on Feb. 27, 2026

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Kohl's (NYSE:KSS) has been downgraded from a 'strong-buy' rating to a 'hold' rating by analysts at Zacks Research. The downgrade comes as several other equity research firms have also recently weighed in on the company, with mixed views on Kohl's prospects.

Why it matters

Kohl's is a major American department store retailer, with over 1,100 locations across 49 states. The downgrade by Zacks Research reflects broader concerns about the company's performance and future outlook, which could impact investor confidence and the stock price.

The details

Zacks Research cited a number of factors in its decision to downgrade Kohl's, including recent mixed analyst commentary. Gordon Haskett raised Kohl's from 'accumulate' to 'buy', while Evercore and BTIG Research maintained 'hold' ratings. Overall, analysts seem divided on Kohl's prospects, with one 'buy' rating, nine 'hold' ratings, and six 'sell' ratings.

  • Kohl's earnings report for Q4 2025 was released on Tuesday, November 25th.
  • The Zacks Research downgrade was issued on Wednesday, February 27th, 2026.

The players

Kohl's

A leading American department store retailer with over 1,100 locations across 49 states, offering a range of apparel, footwear, accessories, home goods, and seasonal decor.

Zacks Research

An equity research firm that provides investment research and analysis, including stock ratings and recommendations.

Gordon Haskett

An equity research firm that covers Kohl's and recently upgraded the stock from 'accumulate' to 'buy'.

Evercore

An equity research firm that covers Kohl's and maintained a 'hold' rating on the stock.

BTIG Research

An equity research firm that covers Kohl's and maintained a 'neutral' rating on the stock.

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What they’re saying

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— Gordon Edgar, grocery employee (Instagram)

What’s next

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The takeaway

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