Wipro Enters Deal with TruStage to Transform Retirement Services

AI-powered consulting program aims to enhance customer experience, modernize operations, and drive business growth for TruStage's retirement services.

Mar. 11, 2026 at 10:34am

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Wipro Limited, a leading AI-powered technology services and consulting company, has announced a multi-year contract with TruStage, an insurance and financial services provider based in Madison, Wisconsin, to transform TruStage's core retirement services operations and technology stack. The integrated approach will deliver seamless digital experiences, business agility, and increased efficiencies to support TruStage in driving higher client satisfaction and fostering product innovation.

Why it matters

The retirement services industry is facing increasing demands for simpler, more digital-first experiences from customers. This partnership between Wipro and TruStage aims to modernize TruStage's retirement business, streamline its operations, and enhance the customer experience for middle-market consumers who have traditionally been underserved by the industry.

The details

As part of the engagement, Wipro will leverage its Wipro Intelligence™ suite of AI-powered platforms, solutions, and transformative offerings, combined with its deep domain expertise in wealth management and retirement services, to deliver an integrated transformation program spanning business process and IT services, technology infrastructure management, and an integrated global operating model to manage TruStage's broader vendor ecosystem. Designit, Wipro's experience innovation company, will work alongside Wipro's Consulting team to reimagine TruStage's technology stack and customer delivery operating model.

  • The deal was announced on March 11, 2026.

The players

Wipro Limited

A leading AI-powered technology services and consulting company.

TruStage

An insurance and financial services provider based in Madison, Wisconsin.

Chris Copeland

Chief Business Officer at TruStage.

Srini Pallia

Chief Executive Officer and Managing Director of Wipro Limited.

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What they’re saying

“Retirement planning is crucial to the middle market consumers we serve. Many individuals and families in the middle market face unique challenges when it comes to preparing for their financial futures, and it's our mission to ensure everyone has access to the tools and services they need to achieve long-term financial security. Our work with Wipro marks a significant step forward in that mission, as we modernize our retirement business, streamline our operations, and enhance the customer experience for those who have traditionally been underserved by the industry.”

— Chris Copeland, Chief Business Officer at TruStage

“Customer expectations in financial services are changing, with a growing demand for simpler, more digital-first experiences. We are pleased to support TruStage in modernizing its Retirement Services business. Through Wipro Intelligence and our consulting-led approach, we look forward to helping TruStage accelerate decision-making, enhance customer experience, and build a foundation for long-term growth.”

— Srini Pallia, Chief Executive Officer and Managing Director, Wipro Limited

What’s next

The partnership between Wipro and TruStage is a multi-year contract, and the companies will work together to build a long-term strategic innovation roadmap to help TruStage achieve its goal of building a future-forward retirement services business.

The takeaway

This deal highlights the growing demand for modernized, digital-first experiences in the retirement services industry, particularly for middle-market consumers who have traditionally been underserved. The partnership between Wipro and TruStage aims to address these evolving customer expectations and transform TruStage's retirement business to drive higher customer satisfaction and foster product innovation.