Bollare Celebrates 20 Years of Pioneering PR

The PR firm founded by Alle Fister has grown from its Shopbop roots to become a global powerhouse.

Published on Feb. 24, 2026

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Bollare, the PR firm founded by Alle Fister, is celebrating its 20th anniversary this year. Starting out with Shopbop as its first client, Bollare has grown into a global agency with offices around the world and an impressive roster of clients across fashion, beauty, and entertainment. The company's entrepreneurial spirit, nimble approach, and tight-knit team culture have been key to its success over the past two decades.

Why it matters

Bollare's milestone anniversary is a testament to the firm's ability to adapt and thrive in an ever-changing industry. As the media landscape has evolved, particularly with the rise of social media and influencer marketing, Bollare has proven its ability to innovate and stay ahead of the curve. The company's deep relationships and expertise across diverse sectors make it a go-to partner for brands looking to make an impact.

The details

Fister founded Bollare in 2006 after being part of the early team at online retailer Shopbop, which was later acquired by Amazon. The name 'Bollare' is derived from the Italian word meaning 'to brand' or 'to make your stamp/mark.' Over the years, Bollare has worked with a wide range of clients, from emerging independent brands to global powerhouses like Disney, Barbie, and NBC Universal. The agency's team is structured vertically by area of expertise, enabling deep relationships and specialized knowledge within each sector. Many members of the Bollare team have been with the company for over a decade, contributing to a strong culture of collaboration and continuity.

  • Bollare was founded in 2006.
  • The company is celebrating its 20th anniversary in 2026.

The players

Alle Fister

Founder of Bollare, Alle Fister previously worked on the early team at online retailer Shopbop.

Farris Green

Senior Vice President at Bollare, who has been with the company for over 16 years and now leads the firm's efforts in London.

Anna Clayton

Co-leads the editorial team at Bollare, having worked with the company for the past 17 years, originally connecting through mutual days at Shopbop.

Melissa Tate

Has been with Bollare for 13 years, originally running the editorial team from New York and now based in Nashville.

Zack Tanck

Leads the Key Opinion Leader (KOL) division at Bollare, overseeing the firm's work with content creators and talent for over 12 years.

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What they’re saying

“There is clearly a reason so many of us have remained at Bollare for 10+ years, and I can confidently say the culture is 95% of that reason. There is such energy and creativity bursting at the seams, along with immense care and compassion. In 13 years, I've never felt like I have reached the limit of what Bollare can offer, or that I've hit the peak of what I could learn or the experiences I could have. I'm constantly surprised, inspired, thankful. That's Bollare.”

— Melissa Tate, VP (fashionweekdaily.com)

“We have been fortunate to have an abundance of proud moments at every scale, from securing the first press win for an emerging independent brand to leading a macro global campaign with A-list talent. We are most proud to have built a recognizable 'Bollare' presence that reflects who we are as much as the brands we partner with.”

— Farris Green, Senior Vice President (fashionweekdaily.com)

What’s next

Bollare plans to continue expanding its global footprint and diversifying its client roster, while also deepening its commitment to mentorship and community engagement through partnerships like the one with Step Up Women's Network.

The takeaway

Bollare's 20-year journey is a testament to the power of an entrepreneurial spirit, a nimble approach, and a strong team culture. As the PR industry continues to evolve, Bollare has proven its ability to stay ahead of the curve and deliver impactful results for its diverse array of clients across fashion, beauty, and entertainment.