Little Big Town to Headline 2026 AmFam Championship Concert

Country music fans and golf enthusiasts can look forward to a unique blend of entertainment at the American Family Insurance Championship event.

Published on Feb. 10, 2026

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Little Big Town, the Grammy-winning country music group, is set to headline the concert at the 2026 American Family Insurance Championship on June 5th in Madison, Wisconsin. The concert will also feature supporting acts Randy Houser and Mae Estes, showcasing the diversity of the current country music scene. The event is part of the week-long American Family Insurance Championship, a PGA TOUR Champions event that has raised nearly $22 million for local charities since 2016.

Why it matters

The pairing of a major country music act with a PGA TOUR Champions event highlights the growing trend of sports and music partnerships, which aim to enhance the fan experience and attract broader audiences. The concert is a key component of the American Family Insurance Championship, contributing to the event's overall appeal and supporting the charitable efforts of the Steve Stricker American Family Insurance Foundation.

The details

Little Big Town, originally formed in 1998, is known for hits such as 'Pontoon,' 'Boondocks,' 'Better Man,' and 'Girl Crush.' The band was previously scheduled to perform at the event in 2020, but the performance was cancelled due to the COVID-19 pandemic. Supporting acts Randy Houser and Mae Estes will join Little Big Town on stage, with Houser bringing his powerful vocals and over a billion streams, and Estes representing the next generation of country music talent.

  • The concert is scheduled for June 5th, 2026.
  • The American Family Insurance Championship event runs from June 1-7, 2026.

The players

Little Big Town

A Grammy-winning country music group formed in 1998, known for hits like 'Pontoon,' 'Boondocks,' 'Better Man,' and 'Girl Crush'.

Randy Houser

A country music artist known for his powerful vocals and hits that have been streamed over a billion times.

Mae Estes

A rising star in country music, recognized by GRAMMY.com as a next-generation talent.

Steve Stricker

A PGA TOUR Champions golfer who partnered with the American Family Insurance Championship, which has raised nearly $22 million for local charities since 2016.

American Family Insurance Championship

A PGA TOUR Champions event that has grown to become a significant event on the tour's calendar, attracting top golfers and contributing to local charities.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

Tickets for the June 5th concert go on sale on Thursday, offering fans the opportunity to experience the convergence of country music and PGA golf.

The takeaway

The American Family Insurance Championship concert, featuring the iconic country group Little Big Town and supporting acts, exemplifies the growing trend of sports and music partnerships that enhance the fan experience and support local charitable causes.