Wisconsin's Luke Fickell Declines Customary Contract Extension

Athletic Director says decision was made by the coach himself.

Published on Feb. 4, 2026

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Wisconsin head football coach Luke Fickell has declined the one-year contract extension that Badgers coaches typically receive on an annual basis, according to the university's athletic director.

Why it matters

This is an unusual move, as Wisconsin has traditionally extended its head football coach's contract each year as a show of support and commitment. Fickell's decision not to accept the extension raises questions about his future plans and the direction of the program.

The details

Wisconsin's athletic director stated that the decision not to extend Fickell's contract was made by the coach himself, and was not due to any issues or concerns from the university. Fickell is currently in the third year of a five-year deal he signed when he took the job in 2024.

  • Fickell's current contract runs through the 2028 season.

The players

Luke Fickell

The head football coach of the University of Wisconsin Badgers, in his third season with the program.

University of Wisconsin

The public research university located in Madison, Wisconsin, home of the Badgers athletic programs.

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What they’re saying

“The decision not to extend Coach Fickell's contract was entirely his own. We remain fully committed to him and the direction of our football program.”

— Barry Alvarez, Wisconsin Athletic Director (Madison.com)

What’s next

Fickell's current contract will continue through the 2028 season, unless further changes are made.

The takeaway

Fickell's decision not to accept the customary contract extension is an unusual move, signaling potential changes or uncertainty around the future of the Wisconsin football program under his leadership.