UW Health becomes jersey sponsor for four Badgers women's sports

The healthcare provider's logo will appear on uniforms starting this fall.

Apr. 3, 2026 at 10:37am

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A cubist, geometric painting depicting a fragmented scene of a women's basketball game, with sharp planes of red, white, and black representing the Badgers team colors.The new jersey sponsorship deal will raise the visibility of Badgers women's sports and the UW Health brand.La Crosse Today

The University of Wisconsin and UW Health announced a new jersey sponsorship deal that will see the healthcare provider's logo featured on the uniforms of four Badgers women's sports teams starting in the 2026-27 season. This expands on UW Health's existing role as the official sponsor of the university's women's athletic programs.

Why it matters

The partnership represents a significant investment in women's sports at the collegiate level, which has historically received less sponsorship and media attention than men's sports. It also highlights UW Health's commitment to supporting female athletes and raising the profile of women's athletics in the state.

The details

Under the new agreement, the UW Health logo will appear on the jerseys of the women's basketball, volleyball, soccer, and softball teams. The sponsorship deal is part of a broader partnership between the university and healthcare provider that was first announced in September 2025, with UW Health becoming the official sponsor of all Badgers women's sports programs.

  • The jersey sponsorship deal was announced on April 3, 2026.
  • The UW Health logo will first appear on Badgers women's team uniforms at the start of the 2026-27 athletic season.

The players

University of Wisconsin

The state's flagship public university, known for its successful athletic programs including the Badgers women's sports teams.

UW Health

A non-profit healthcare system that operates several hospitals and clinics across Wisconsin, and is the official sponsor of all Badgers women's sports.

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What they’re saying

“We're thrilled to expand our partnership with UW Health and have their logo featured on the uniforms of our women's teams. This is a testament to UW Health's commitment to supporting female athletes and raising the profile of women's sports in our state.”

— Chris McIntosh, Athletic Director, University of Wisconsin

What’s next

The new jersey sponsorship will take effect at the start of the 2026-27 athletic season, with the Badgers women's teams debuting the UW Health logo on their uniforms for the first time.

The takeaway

This landmark partnership between the University of Wisconsin and UW Health underscores the growing momentum and investment in women's collegiate sports, helping to elevate the profile of female athletes and their achievements.