New Sunday Market Planned for Downtown La Crosse

Downtown Mainstreet director pitches plan for weekly outdoor event separate from Farmers Market

Apr. 2, 2026 at 3:36am

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The new director of Downtown Mainstreet in La Crosse, Chad Honeycutt, has proposed a new Sunday Market to be held at Cameron Park from May through October. The weekly outdoor event is designed to bring more people downtown and combine different economies, with zones for wellness activities, music, and traditional farmer's market features.

Why it matters

The Sunday Market is part of a broader effort by Downtown Mainstreet to revitalize the downtown area of La Crosse. By offering a new weekly event separate from the existing Farmers Market, the organization hopes to attract more visitors and spur economic activity in the city's core.

The details

The Sunday Market will run from 9 a.m. to 2 p.m. each Sunday, beginning the week after Memorial Day and running through the last Sunday in October. Honeycutt says the market will be divided into different zones, including a wellness and exercise area with group activities like tai chi, a music zone with DJs and a piano, and traditional farmer's market features. The new market will operate independently from the Farmers Market, which is moving to Pearl Street this season.

  • The Sunday Market will begin the week after Memorial Day (late May 2026).
  • The Sunday Market will run through the last Sunday in October 2026.

The players

Chad Honeycutt

The new director of Downtown Mainstreet in La Crosse, Wisconsin, who proposed the Sunday Market plan.

Downtown Mainstreet

The organization that will run the new Sunday Market in downtown La Crosse.

Farmers Market

The existing farmers market in La Crosse that is moving to Pearl Street this season, separate from the new Sunday Market.

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What they’re saying

“'Sundays, from 9 a.m. to 2 p.m., is my revitalization point for this downtown. This is where I start our ascension, where I think about growing this section' and combine different economies.'”

— Chad Honeycutt, Director, Downtown Mainstreet

“'We have a wellness and exercise zone, we'll have group-led different things,' such as tai chi and Salute the Sun, as well as a music zone with deejays and a piano, along with traditional farmer market features.”

— Chad Honeycutt, Director, Downtown Mainstreet

What’s next

The Sunday Market is scheduled to begin the week after Memorial Day 2026 and run through the end of October 2026. Downtown Mainstreet will need to finalize vendor and programming details in the coming months to prepare for the inaugural season.

The takeaway

The new Sunday Market is part of a broader effort by Downtown Mainstreet to revitalize downtown La Crosse by attracting more visitors and combining different economic activities. By offering a weekly event separate from the existing Farmers Market, the organization hopes to spur new energy and growth in the city's core.