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Greenville Today
By the People, for the People
Appleton Airport to Add Local Coffee Shop and Retail Amenities
New concessions and retail spaces will enhance the travel experience for passengers.
Published on Feb. 10, 2026
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Appleton International Airport is undergoing a series of upgrades, including the addition of a locally owned coffee shop, Grain & Grind Coffee & Deli, operated by Copper Rock Coffee Company, and the expansion of retail offerings with two new express marts. The airport is also focused on creating a more pleasant and sustainable travel experience for passengers.
Why it matters
The new amenities at Appleton International Airport will provide travelers with a taste of the local Fox Valley region, showcasing regional businesses and products. The airport's emphasis on sustainability and open, natural spaces also reflects a broader trend of airports prioritizing passenger experience and environmental considerations.
The details
Grain & Grind Coffee & Deli will feature Copper Rock's full line of specialty coffees, as well as breakfast items, sandwiches, salads, and cocktails. The two new retail spaces, North River Express and North River Trading Co., will offer travel necessities and Wisconsin-themed gifts, including the popular Spotted Cow beer. The airport's ongoing construction project includes the expansion of the concourse, ticketing, and baggage claim areas, with a focus on sustainability and natural lighting.
- The new coffee shop and retail spaces are scheduled to open in summer 2026.
- The 47,000-square-foot concourse expansion opened in spring 2025.
The players
Copper Rock Coffee Company
A locally owned coffee company based in Appleton, Wisconsin, that specializes in roasting and blending a variety of coffees distributed throughout northeast Wisconsin.
Abe Weber
The Airport Director at Appleton International Airport.
Bill and Emily Heiges
The owners of Copper Rock Coffee Company.
Tom Nelson
The Outagamie County Executive.
SSP America
The company that will operate the new coffee shop and retail spaces at the airport.
What they’re saying
“We are committed to partnering with regional businesses to give visitors a better taste of the Fox Valley.”
— Abe Weber, Airport Director (wearegreenbay.com)
“We love creating a quality product that encourages our customers to slow down and relax over a great cup of coffee. Introducing the Copper Rock brand to travelers will be an exciting opportunity.”
— Bill Heiges, Co-owner, Copper Rock Coffee Company (wearegreenbay.com)
“The expansion reflects a focus on partnerships and highlighting local businesses.”
— Tom Nelson, Outagamie County Executive (wearegreenbay.com)
What’s next
The connector between the existing concourse and the new concourse is expected to be completed in phases, with the new retail spaces and coffee shop scheduled to open in summer 2026. Future construction phases will expand ticketing and baggage claim areas and refresh existing concourse spaces, with an emphasis on sustainability.
The takeaway
Appleton International Airport's focus on partnering with local businesses, enhancing the passenger experience, and prioritizing sustainability reflects a broader trend in the aviation industry to create more engaging and environmentally-conscious travel hubs that showcase regional identity and community.
